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FGS Hires Weber Shandwick's Ethan Bauley As Head Of AI Advisory
(MENAFN- PRovoke)
NEW YORK-FGS Global has appointed Ethan Bauley as head of AI advisory. Bauley will advise leaders on how artificial intelligence is reshaping media, workflows, and reputation and what to do about it.
He will also lead integrated teams of the firm's data scientists, engineers, and subject matter experts to help clients navigate their AI journey, from building team capabilities and developing AI agents, to understanding how AI models represent their brand, to deploying AI in threat detection, scenario simulation, and message testing.
FGS announced the launch of its AI advisory practice in January, along with the acquisition of threat intelligence consultancy Memetica. The new practice sits within FGS Global's recently formed AI and innovation unit, led by global head Aaron Kwittken, who joined the firm in September of last year.
Prior to joining FGS Global, Bauley held leadership positions at Weber Shandwick, most recently at the firm's global data and AI unit, Weber I/O, where he counseled clients through a variety of special situations and helped architect the firm's data and AI roadmap, including multi-year strategic partnerships with leading technology companies and academic researchers.
Before Weber Shandwick, Bauley spent three years in global corporate communications at HP, where he was digital editor-in-chief and led media for HP Labs' storied analytics and AI researchers.
“We are at a pivotal turning point in our industry, and, in welcoming Ethan, we better equip as a firm to meet the AI moment,” says Kwittken.“His deep expertise in AI-driven communications, product development, and strategic advisory positions him perfectly to lead and grow our AI Advisory business in North America.”
He will also lead integrated teams of the firm's data scientists, engineers, and subject matter experts to help clients navigate their AI journey, from building team capabilities and developing AI agents, to understanding how AI models represent their brand, to deploying AI in threat detection, scenario simulation, and message testing.
FGS announced the launch of its AI advisory practice in January, along with the acquisition of threat intelligence consultancy Memetica. The new practice sits within FGS Global's recently formed AI and innovation unit, led by global head Aaron Kwittken, who joined the firm in September of last year.
Prior to joining FGS Global, Bauley held leadership positions at Weber Shandwick, most recently at the firm's global data and AI unit, Weber I/O, where he counseled clients through a variety of special situations and helped architect the firm's data and AI roadmap, including multi-year strategic partnerships with leading technology companies and academic researchers.
Before Weber Shandwick, Bauley spent three years in global corporate communications at HP, where he was digital editor-in-chief and led media for HP Labs' storied analytics and AI researchers.
“We are at a pivotal turning point in our industry, and, in welcoming Ethan, we better equip as a firm to meet the AI moment,” says Kwittken.“His deep expertise in AI-driven communications, product development, and strategic advisory positions him perfectly to lead and grow our AI Advisory business in North America.”
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