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HONOR Announces Pre-Orders for HONOR 600 Series, Redefining the Flagship-level Performance in Its Segment
(MENAFN- mslgroup) Dubai, UAE, April 23, 2026 – HONOR, a global AI device ecosystem company, unveiled the HONOR 600 Series including HONOR 600 and HONOR 600 Pro, at a special launch event held in Dubai, bringing together media, partners, influencers, and technology enthusiasts for an immersive first look at its latest innovation.
In his keynote, Debo Zhang, General Manager of HONOR GCC, emphasized HONOR’s growth in the GCC region, achieving +53% increase in GCC smartphone & tablets Shipment year over year, reflecting the brand’s position as The Fastest-Growing Tech Brand in the region. Debo also highlighted how HONOR’s recent innovations are transforming the daily smartphone experience in the region. He highlighted improvements in camera technology, device performance, and AI features that enhance everyday convenience, while emphasizing the brand’s swift expansion in GCC smartphones, tablets, and ecosystem products.
Debo mentioned increased partnerships with prominent global apps and services, aimed at ensuring HONOR users have access to their preferred tools and platforms from the start.
He also highlighted HONOR’s new business directions, including pre-installation services and the expansion of B2B sales across sectors such as corporate, healthcare, education, finance, and more. He further emphasized the brand’s growing focus on IoT products, showcasing a richer connected lifestyle through devices such as mousepads, HONOR CHOICE Cupuds, headphones, earbuds clips, HONOR CHOICE Enbot Pet Companion, watches and more.
The event experience was designed as an interactive journey, that allowed attendees to explore the HONOR 600 Series in depth. Guests engaged with hands-on product experience areas showcasing the flagship-level 200MP Ultra-Clear AI Night Camera , industry-exclusive AI Image to Video 2.0, segment-leading 7,000mAh Long-life battery, and Snapdragon flagship-class processors on HONOR 600 Pro.
As part of HONOR 600 Series launch, HONOR teamed up with Snapchat to roll out an interactive filter that transforms users' photos into artworks. The collaboration brings AI creativity to life in a fun and accessible way, allowing users to reimagine their moments through an artistic lens.
In his keynote, Debo Zhang, General Manager of HONOR GCC, emphasized HONOR’s growth in the GCC region, achieving +53% increase in GCC smartphone & tablets Shipment year over year, reflecting the brand’s position as The Fastest-Growing Tech Brand in the region. Debo also highlighted how HONOR’s recent innovations are transforming the daily smartphone experience in the region. He highlighted improvements in camera technology, device performance, and AI features that enhance everyday convenience, while emphasizing the brand’s swift expansion in GCC smartphones, tablets, and ecosystem products.
Debo mentioned increased partnerships with prominent global apps and services, aimed at ensuring HONOR users have access to their preferred tools and platforms from the start.
He also highlighted HONOR’s new business directions, including pre-installation services and the expansion of B2B sales across sectors such as corporate, healthcare, education, finance, and more. He further emphasized the brand’s growing focus on IoT products, showcasing a richer connected lifestyle through devices such as mousepads, HONOR CHOICE Cupuds, headphones, earbuds clips, HONOR CHOICE Enbot Pet Companion, watches and more.
The event experience was designed as an interactive journey, that allowed attendees to explore the HONOR 600 Series in depth. Guests engaged with hands-on product experience areas showcasing the flagship-level 200MP Ultra-Clear AI Night Camera , industry-exclusive AI Image to Video 2.0, segment-leading 7,000mAh Long-life battery, and Snapdragon flagship-class processors on HONOR 600 Pro.
As part of HONOR 600 Series launch, HONOR teamed up with Snapchat to roll out an interactive filter that transforms users' photos into artworks. The collaboration brings AI creativity to life in a fun and accessible way, allowing users to reimagine their moments through an artistic lens.
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