The Smarter E Europe: The Special Exhibit Renewables 24/7 Shows How A Renewable Energy Supply Is Possible
Interested visitors can immerse themselves in the special exhibit's four thematic areas: industry, commerce, residential applications and mobility. In each area you can experience how power generation, storage, flexibilization and digitalization work together. While wind and solar are volatile and do not provide a constant power supply, solutions and technologies are already available today that allow companies, utilities, and consumers to manage fluctuations and surplus generation.“Electricity from solar and wind is already unbeatably cheap. The energy transition is unstoppable and delaying it will only damage the economy. Companies can reduce their energy costs long term and ensure competitiveness through renewable energy. Secure supply is guaranteed through flexibilization, the combination of intelligent storage, digital grid solutions and sector coupling,” says Markus Elsässer, Founder and CEO of Solar Promotion GmbH.
The energy system of the future
The key to transforming the energy supply is the electrification of all areas – from transportation and heat generation to industry. Electrification will act as a driver for innovation and economic growth. This, in turn, will increase added value, much more than through imported crude oil and gas.“With the special exhibit, we will highlight the right topics at the right time, showing that the energy transition is not only possible, but also makes sense from an economic, political and social point of view. It is down to us to seize this opportunity,” says Jens Mohrmann, CEO of Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG (FWTM). The special exhibit will be accompanied by live demos, discussions and expert presentations that will highlight the opportunities and challenges of the renewable energy system.
As Europe's largest alliance of exhibitions for the energy industry, The smarter E Europe unites four exhibitions (Intersolar Europe, ees Europe, Power2Drive Europe and EM-Power Europe) and will take place at Messe München from June 23–25, 2026.
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