IN 2025, DÉKUPLE RECORDS SUSTAINED GROWTH, DRIVEN BY DIGITAL MARKETING AND INTERNATIONAL OPERATIONS
| €m | 2025 | 2024 | Change |
| First quarter | 58.3 | 52.0 | +12.2% |
| Second quarter | 59.1 | 52.6 | +12.4% |
| Third quarter | 57.7 | 50.8 | +13.6% |
| Fourth quarter | 67.4 | 62.4 | +8.1% |
| Net sales | 242.6 | 217.8 | +11.4% |
| Of which | |||
| Digital Marketing | 172.5 | 142.9 | +20.7% |
| Magazines | 62.2 | 66.7 | -6.7% |
| Insurance | 7.8 | 8.1 | -4.0% |
The Group's net revenue 2 amounted to up +6.8%. The breakdown by business is as follows:
| €m | 2025 | 2024 | Change |
| Digital Marketing | 110.4 | 94.2 | +17.2% |
| Magazines | 62.2 | 66.7 | -6.7% |
| Insurance | 7.8 | 8.1 | -4.0% |
| Net revenue | 180.5 | 169.0 | +6.8% |
NET REVENUE BY GEOGRAPHICAL AREA
In France, net revenue amounted to down slightly by -2.5% on a reported basis
(-3.2% organically). This includes a +€1.0m scope effect3 related to the integration of Ereferer (June 2024), an innovative automated netlinking platform, and Coup de Poing (October 2024), a B2B customer loyalty agency, as well as the deconsolidation of the Grand Mercredi Group (April 2025).
International net revenue reached up sharply by +153.9% (+10.5% on an organic basis). This growth was driven by a +€14.7m scope effect from the acquisitions of in Germany (October 2024), Selmore and DotControl in the Netherlands (December 2024), and After in Spain (May 2025).
International activities now account for 14.1% of total net revenue, compared with 5.9% one year earlier, marking a major milestone in the Group's expansion trajectory.
| €m | 2025 | 2024 | Change |
| France | 155.1 | 159.0 | -2.5 % |
| International | 25.4 | 10.0 | +153.9 % |
| Net revenue | 180.5 | 169.0 | +6.8 % |
DIGITAL MARKETING: SUSTAINED SCOPE EXPANSION AND A MORE DYNAMIC SECOND HALF
Digital Marketing activities confirmed their role as the Group's strategic growth engine, with net revenue of up +17.2%, including €15.8m from acquisitions completed over the past two financial years.
On a like-for-like basis, the full-year performance (+0.5%) reflects contrasting trends over the period: following an organic decline of -3.2% in the first half, in a context of delayed decision-making and cautious advertiser sentiment, activity rebounded in the second half, delivering organic growth of +4.4%. This improvement reflects the restart of consulting projects, the ramp-up of the Group's technology solutions, and stronger commercial momentum at year-end, pointing to a more favorable start to 2026.
- Consulting and Technology: Converteo's net revenue reached €45.8 million (+2.2%). A leading player in data and digital strategy consulting, and an expert in AI and agentic transformation, Converteo experienced a clear rebound in activity in the second half of the year (+8.9%) after a first half impacted by delayed client decision-making. With 400 consultants across Europe and North America, Converteo confirms its key role in major data, digital, and artificial intelligence projects for leading brands.
Agencies and Solutions: Net revenue increased to €64.6m (+30.9%), including +€15.8m from scope effects. On a like-for-like basis, the limited decline of -1.3% reflects a cautious market environment in Europe in the first half, partially offset in the second half by the acceleration of the Group's technology solutions and the international rollout of its offerings.
| €m | 2025 | 2024 | Change |
| Agencies and Solutions | 64.6 | 49.4 | + 30.9 % |
| Consulting and Technology | 45.8 | 44.8 | + 2.2 % |
| Net revenue - Digital Marketing | 110.4 | 94.2 | + 17.2 % |
MAGAZINES & INSURANCE: CONTINUED INVESTMENTS IN A CHALLENGING MARKET
In a press market undergoing a sharp downturn, the Magazines business generated gross sales volume4 of €170.5m (-4.6%) and net revenue of €62.2m (-6.7%), including a negative scope effect of The open-ended active subscription portfolio stood at 1.758 million at 31 December 2025. The Group is focusing on the most profitable segments through targeted marketing campaigns and renewed partnerships, in order to support recurring revenues and its leading position with publishers.
The Insurance business reported net revenue of €7.8m (-4.0%), reflecting increased selectivity in marketing campaigns in complementary health insurance. At the end of 2025 and into 2026, the rollout of innovative, AI-enhanced programs, together with the signing of new commercial partnerships, particularly in protection insurance, is contributing to the strengthening of the portfolio.
OUTLOOK
Building on its 2025 performance and the strong commitment of its teams, the DÉKUPLE Group enters the coming years with confidence, despite an economic environment that remains challenging, particularly in France. The Group is now fully aligned with the trajectory defined by its Ambition 2030 strategic plan, which opens a new cycle of profitable and sustainable growth in Europe. The DÉKUPLE Group will continue to scale up its digital and international activities, industrialize marketing performance through the convergence of data, technology, AI and creativity, and develop high value-added recurring revenues. The Group also remains attentive to external growth opportunities in line with its European leadership ambition in communication and data marketing.
NEXT DATES
- 2025 full-year earnings on Monday 30 March 2026 (before start of trading) 2025 annual report on Thursday 16 April 2026 (after close of trading)
About DÉKUPLE
A European leader in communication and data marketing, the DEKUPLE Group operates an international and diversified business model. Its ecosystem spans the entire data marketing and communication value chain through its leading strategic consulting arm specializing in Data, AI and Agentic transformation; its network of international multi-expertise agencies; its Partnership Marketing Sales Support activity center; and its proprietary, scalable and recurring Martech solutions, forming its“in-house Growth Factory”. These performance-driven centers of expertise position the Group as a major player and a trusted business partner for brands. Every day, the Group's professionals support nearly 750 brands (large accounts and European and international mid-sized companies) across the entire funnel: awareness, consideration, acquisition, retention, conversion, and performance measurement.
Founded in 1972, the DÉKUPLE Group recorded €243m in net sales in 2025. Operating in Europe, North America and China, the Group employs around 1,200 people united by its core values: a conquering spirit, respect and mutual support. DÉKUPLE is listed on the regulated market Euronext Paris – Compartment C. ISIN: FR0000062978 – DKUPL.
Contacts
DÉKUPLE
Investor Relations & Financial Information
Tel: +33 1 41 58 72 03 - ...
ACTUS FINANCE & COMMUNICATION
Analysts - Investors: Cyril Combe - Tel: +33 1 53 67 36 36
Press - Media: Fatou-Kiné N'DIAYE - Tel: +33 (0) 1 53 67 36 34
...
1 Net sales (determined in line with the French professional status for subscription sales) only include the amount of remuneration paid by magazine publishers; for subscription sales, net sales therefore correspond to a net revenue (formerly gross margin), deducting the cost of magazines sold from the amount of sales recorded. For acquisition and management commissions linked to sales of insurance policies, net sales comprise current and future commissions issued, acquired by the accounting reporting date, net of cancellations.
2 For the digital marketing business, the net revenue (formerly gross margin) represents the total amount of net sales (total invoices issued: fees, commissions and purchases charged back to customers) less the total amount of costs for external purchases made on behalf of customers. It is equal to net sales for the magazine and insurance business lines.
3 The scope effect is calculated (i) by eliminating the net revenue of companies acquired during the period or the comparable period and (ii) by eliminating the net revenue of companies sold during the period or the comparable period. As a result, the like-for-like business does not take into account this scope effect for the period concerned.
4 Gross sales volume represents the value of subscriptions sold.
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DEKUPLE CA 2025_VE
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