Dubai Extends Its Lead As Global Capital Of Branded Residences

Dubai extended its lead as the global capital of branded residences on the back of a host of new project launches in 2025 and strong interest from millionaires to buy prized properties in the city.

According to an analysis by property consultancy Savills, the number of branded residential schemes is expected to reach 910 by the end of 2025, representing 19 per cent year-on-year growth, with more than 220 new projects added to the pipeline in 2025 alone.

The Middle East and North Africa (Mena) region has recorded one of the fastest growth rates worldwide over the past five years, rising by 187 per cent, supported by strong development pipelines across Dubai and the wider Gulf. Within the region, Dubai alone accounted for 64 completed schemes and 87 in the pipeline.

Stay up to date with the latest news. Follow KT on WhatsApp Channels.

Dubai was followed by South Florida, which saw 48 projects completed and 55 in the pipeline, while New York recorded 32 projects completed, and four new projects are in the pipeline.

Overall, according to Savills Global Residential Consultancy's Branded Residences 2025/2026 report, Dubai topped the list of cities for housing the highest number of branded residences, followed by Miami, New York, Sao Paulo, London, Cairo, Istanbul, Bangkok, Fort Lauderdale, Phuket and Mexico City.

“Tax positioning and capital security remain equally central to these purchasers' decision-making. Dubai has built its reputation on fiscal efficiency, offering a highly attractive tax environment,” it said.

“Dubai's continued appeal as a global lifestyle and investment destination is placing it firmly at the centre of branded residential growth. We are seeing sustained demand from international buyers drawn by the city's connectivity, capital security and depth of luxury product, while emerging destinations such as Ras Al Khaimah and Abu Dhabi are gaining momentum as developers look to diversify beyond core urban markets,” said Andrew Cummings, head of residential agency, Savills Middle East.

Earlier this month, leading local developer Binghatti launched a Dh30 billion multi-tower Mercedes-Benz Places Binghatti city, adding thousands of new units to branded residences market. Similarly, JW Marriott Residences announced a plan to launch branded residences in Dubai.

There are approximately close to 150 branded residences project active in Dubai.

Valentina Rusu, founder of VVS Estate, projected that Dubai's branded residences will increase by 80 per cent, potentially reaching 250 projects by 2030.

“Branded residences go beyond luxury and sales; they represent value. Buyers are not just interested in purchasing a home, but investing in a lifestyle. The brand embodies a unique vision that leaves a lasting impact,” Rusu said.

The study noted that urban hotspots such as Dubai, London, New York, and South Florida function as true global gateways, supported by expansive flight networks and private aviation facilities.

Interestingly, the report also highlighted Ras Al Khaimah and Abu Dhabi emerging prominently in the future development pipeline for branded residences, reflecting rising investor interest in both established and emerging lifestyle-led locations across the UAE and Egypt.

Data revealed that there are 24 branded residential projects in the pipeline in Ras Al Khaimah.

MENAFN28012026000049011007ID1110661025