Kettal Unveils First Middle East Showroom In Dubai

(MENAFN- Khaleej Times)

International design brand Kettal has opened its first showroom in the Middle East, inaugurating a flagship space on Jumeirah Street in partnership with Atelio. Joining locations in Barcelona, London, Paris, Miami and New York, the Dubai showroom marks the brand's eighth global destination and establishes a permanent presence in the region.

Founded in Barcelona in 1966 by Manuel Alorda, Kettal has evolved from a family workshop into a global leader in furniture, lighting and architectural systems. Led by the second generation, the brand continues to shape a contemporary culture of indoor–outdoor living through material research, craftsmanship and intelligent design.

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For its Dubai debut, Atelio appointed UAE-based designer Kevin McLachlan, principal of NOMADK Studio. Spanning 815 square metres, the showroom brings Kettal's Mediterranean heritage into dialogue with the Gulf's climate, light and urban fabric.“We believe Dubai is the natural place for Kettal's next showroom because it connects authentically with our DNA. Indoor life here is still merged with outdoors, terraces, gardens, pools, patios, and open spaces are part of everyday life, just as in Mediterranean culture,” says Alex Alorda, CEO of Kettal.

“We design furniture to make the outdoors a true extension of the home. Dubai not only understands this language, it elevates it. It is a city where architecture, landscape, and luxury are in constant dialogue, and where every project seeks something unique,” he adds.

Architecturally, the showroom explores light, materiality and craft within a Gulf context. A porcelain veil façade and elongated skylight create shifting rhythms of daylight throughout the interior, while a sculptural staircase clad in Mutina Chamotte ceramics designed by Patricia Urquiola anchors the space. Custom enamelled screens define zones without enclosing them, while garden and rooftop spaces extend the experience outdoors.

“We see the Gulf as an opportunity to evolve the concept of indoor–outdoor living. Here, it is about creating fluid environments that adapt to heat, light, and daily rhythms,” Alorda explains.

“Designing spaces that feel as refined, comfortable, and functional as interiors... transforming terraces, majlis, and pool areas into true living rooms under the sky.”

The showroom presents a curated selection of Kettal's iconic and recent collections, including Tilos by Antonio Citterio, Kari by Konstantin Grcic, the re-edition of Loden by Dino Gavina, Passage by Ronan Bouroullec and Insula by Patricia Urquiola, alongside lighting and modular systems for adaptable living environments.

For Ruggero Ottogalli, CEO of Atelio - the region's destination for design furniture, art advisory and collectible design, the opening reflects a broader design-led vision.“Kettal integrates seamlessly into Atelio's portfolio of excellences... bringing an architectural mindset rather than a purely product-driven one.”

“The monobrand is conceived as an immersive destination with a sense of discovery, a place where architects, designers and end users can fully experience the design language of the brand.”

Looking ahead, Elie Khouri, Founder and Chairman of Vivium, views Dubai as the beginning of a longer journey.“Dubai is not an endpoint, but a natural place to begin. Any next steps will be taken thoughtfully, guided by architectural relevance, cultural alignment and long-term value,” he says.

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