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U.S. Superfoods Market Size To Exceed USD 89.64 Billion By 2035, Driven By Functional Foods And Preventive Health Trends


2026-01-07 06:46:08
(MENAFN- GlobeNewsWire - Nasdaq) According to Towards FnB, the U.S. superfoods market size is calculated at USD 61.37 billion in 2026 and is expected to reach USD 89.64 billion by 2035, expanding at a CAGR of 4.3% from 2026 to 2035. This steady growth highlights the market's transition from niche wellness products to mainstream nutritional solutions.

Ottawa, Jan. 07, 2026 (GLOBE NEWSWIRE) -- The U.S. superfoods market size

The market is observed to grow due to the rising prevalence of chronic diseases and lifestyle-related health issues. The health-conscious growing population of the region is also one of the major factors in the growth of the market.




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Key Highlights of the U.S. Superfoods Market

  • By type, the fruits segment accounted for the largest market share of 29% in 2025, supported by growing consumer preference for fruit-based products that help manage age-related concerns while promoting overall vitality and wellness.
  • By type, the grains and seeds segment is projected to register the fastest growth over the forecast period, fueled by increasing awareness of their benefits in supporting hormonal balance and enhancing overall health.
  • By application, the beverages segment led the market in 2025, driven by rising demand for functional beverages and energy drinks among consumers in the U.S.
  • By application, the snacks segment is anticipated to grow at the fastest pace during the forecast period, owing to higher consumption of nutrient-rich nuts and fresh fruits that support immunity and healthy lifestyles.
  • By distribution channel, the offline segment held the dominant market share in 2025, attributed to consumer trust in physical retail formats and the ease of direct, in-person purchasing and communication.
  • By distribution channel, the online segment is expected to witness rapid growth, supported by technological advancements and digital tools that enable seamless transactions and real-time business monitoring.

Higher Health Advantages are helpful for the Growth of the U.S. Superfoods Industry

The U.S. superfoods market

New Trends of the U.S. Superfoods Market

  • Higher consumer awareness of gut health in the region, leading to higher demand for superfood options such as spices, vegetables, and fruits, helps to fuel the growth of the market.
  • The growing population of health-conscious consumers, fueling the demand for different types of superfoods such as seeds, nuts, and grains, helps to fuel the market's growth.
  • Prioritizing brain health by consumers in the region, leading to higher demand for superfoods such as seeds, nuts, and dark greens, also helps to fuel the market's growth.

Impact of AI in the U.S. superfoods market

Artificial intelligence green tea

In sourcing and agriculture, AI tools process data from soil analysis, weather trends, and yield reports to support a consistent supply of superfood crops such as blueberries, chia, flaxseed, kale, and spirulina. These insights help suppliers reduce variability caused by seasonal shifts and regional growing conditions. For imported superfoods, AI assists in supplier risk assessment and traceability, which is important for meeting U.S. food safety and labeling requirements.

Manufacturing operations benefit from AI-driven process control that monitors drying temperatures, particle size, moisture levels, and oxidation risk. Machine learning

AI also strengthens demand forecasting and inventory planning by analyzing retail sales, e-commerce trends, and health-related search behavior across U.S. consumers. These tools help brands align production with interest in immune support, gut health, plant-based diets, and clean-label foods.

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Recent Developments in U.S. Superfoods Market

  • In June 2025, Café Delhi Heights teamed up with American Pecans to launch the 'American Pecans Superfoods Festival.' The festival was from 15th June to 15th July 2025, across all the Café Delhi Heights outlets in India. The menu of the festival was curated by renowned nutritionist Kavita Devgan, highlighting the benefits of pecans and their rich flavors blending with the Indian palate.
  • In March 2025, eatThis Superfood officially announced the launch of its new line of roasted foxnuts in the U.S. The brand produces nutrient-rich and unique-flavored snacks. The new launch involves flavors such as BBQ, sea salt caramel, and chili.

U.S. Superfoods Market Dynamics

What Are the Growth Drivers of U.S. Superfoods Market?

The rising health and wellness trends

Issues in Industrial Processing and Production Are Hampering the Market's Growth

Researchers and production units in the US face issues in the production, distribution, and sales procedures of the superfoods, hampering the market's growth. Maintaining sustainability during the production procedure of superfoods, along with higher production, is another major challenge obstructing the market's growth. Enhancing the quality of the produce without excess cost is another major factor restraining the market's growth.

Diverse Applications aiding Market's Growth

Superfoods useful for different types of health issues are one of the major factors for the growth of the U.S. superfoods market. Different types of superfoods with different health benefits help propel the market's growth. Seeds and nuts for brain development, cheese

Higher Investments and Funding Help to Fuel the Market's Growth

Higher funds and investments are one of the major factors helpful for the growth of the U.S. superfoods market. The funds provided by the USDA support efforts across the Community Food Projects Competitive Grants Program (CFPCGP) and NIFA. The USDA is helpful in focusing on America's resilient, local, and regional food production, which helps propel the market's growth. Ensuring the safety, health, and nutrition of such food options by the community is another factor helpful for the market's growth. Higher investments also help to create work opportunities for farmers and producers to build new markets and help to enhance the market's growth.

Product Survey of the U.S. Superfoods Market

Product Category Description or Function Common Forms or Variants Key Applications or Consumer Segments Representative Brands or Product Types (U.S.)
Berry-Based Superfoods Fruits rich in antioxidants, polyphenols, and vitamins. Fresh berries, freeze-dried powders, extracts Smoothies, supplements, snacks, cereals Navitas Organics, Sambazon, Nature's Path
Leafy Green Superfoods Nutrient-dense greens high in vitamins, minerals, and chlorophyll. Kale powder, spinach powder, moringa powder Green powders, functional beverages, supplements Amazing Grass, Garden of Life
Seed-Based Superfoods Seeds providing omega fatty acids, fiber, and plant protein. Chia seeds, flaxseeds, hemp seeds Baking, smoothies, cereals, nutrition bars Nutiva, Manitoba Harvest
Ancient Grains and Pseudo-Cereals Whole grains with high fiber and micronutrient density. Quinoa, amaranth, millet, teff Grain bowls, gluten-free foods, cereals Bob's Red Mill, Ancient Harvest
Marine Superfoods Ocean-derived foods rich in omega-3s and trace minerals. Spirulina powder, chlorella tablets, kelp flakes Supplements, smoothies, functional foods Nutrex Hawaii, EnergyBits
Root and Tuber Superfoods Roots offering adaptogenic or anti-inflammatory properties. Turmeric powder, ginger powder, maca powder Supplements, teas, functional beverages Gaia Herbs, Navitas Organics
Cacao and Cocoa Superfoods Minimally processed cacao with flavanols and minerals. Raw cacao powder, cacao nibs Baking, snacks, smoothies Navitas Organics, Viva Naturals
Superfood Powders and Blends Multi-ingredient blends targeting wellness benefits. Greens blends, reds blends, immunity blends Daily nutrition drinks, supplements Athletic Greens (AG1), Orgain
Functional Mushroom Superfoods Mushrooms with immune and cognitive support benefits. Reishi powder, lion's mane capsules, chaga extracts Supplements, coffee blends Four Sigmatic, Host Defense
Fermented Superfoods Foods enhanced through fermentation for gut health. Kombucha, kefir, fermented greens powders Functional beverages, digestive health GT's Living Foods, Health-Ade
Nut and Fruit Superfood Snacks Snacks incorporating nutrient-dense ingredients. Superfood trail mixes, fruit bars On-the-go snacking, wellness consumers KIND, That's it.
Superfood Oils Oils rich in antioxidants and healthy fats. Avocado oil, coconut oil, black seed oil Cooking, supplements, functional foods Chosen Foods, La Tourangelle
Superfood Beverages Ready-to-drink products featuring superfood ingredients. Cold-pressed juices, superfood waters Convenience retail, wellness beverages Suja Life, Harmless Harvest
Superfood Supplements Concentrated superfoods in capsule or tablet form. Spirulina tablets, turmeric capsules Dietary supplements Nature Made, Gaia Herbs
Organic and Clean Label Superfoods Superfoods produced with organic certification and minimal processing. Organic powders, whole foods Natural and organic food retail Whole Foods private label, Thrive Market
Plant-Based Protein Superfoods High-protein superfoods used for nutrition enhancement. Pea protein, hemp protein powders Sports nutrition, meal replacements Orgain, Vega
Upcycled Superfood Ingredients Superfoods derived from food processing byproducts. Cacao fiber, fruit pulp powders Sustainable foods, functional snacks ReGrained, Renewal Mill


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How Big is the Global Superfoods Market?

The global superfoods market reached a valuation of USD 193.25 billion in 2024 and is projected to grow to USD 288.82 billion by 2034, reflecting a CAGR of 4.1% during the forecast period. This robust growth is driven by the increasing consumer preference for plant-based, natural, and nutrient-dense foods that promote overall wellness, immunity, and a balanced lifestyle.

Regional Insights for the U.S. Superfoods Market

The United States superfoods market is shaped by strong regional consumption patterns, agricultural diversity, and high consumer awareness around health, nutrition, and preventive wellness. Demand is driven by functional benefits such as immunity support, gut health, heart health, and clean-label nutrition, with clear regional variations in product preference and distribution channels.

The West Coast represents one of the most mature and innovation-led markets for superfoods. High adoption of plant-based diets, organic products, and functional food smoothie

The Northeast shows strong demand for premium, convenience-focused superfoods integrated into packaged food

The Midwest market is driven by mainstream adoption of superfoods incorporated into everyday food products such as cereals, bakery items, snacks, and dairy alternatives

Trade Analysis for the U.S. Superfoods Market

What Is Actually Traded (Product Forms and HS Proxies)

  • Fresh and frozen berries, leafy greens, and specialty fruits, typically classified under HS 0811 and HS 0810 depending on processing state.
  • Dried superfoods such as berries, seeds, and botanicals are supplied in bulk, commonly declared under HS 0813 and HS 1204 for flax and similar seeds.
  • Superfood powders and milled ingredients are used in smoothies, bars, and supplements, often classified under HS 1106 or HS 2106 depending on formulation.
  • Extracts and concentrates such as turmeric, ginger, and botanical superfood extracts are typically classified under HS 1302.

Top Exporters (Supply Hubs)

  • Canada: Major supplier of berries, flaxseed, and pulse-based superfoods to the U.S., supported by proximity, large-scale agriculture, and integrated logistics.
  • Mexico: Key exporter of fresh and frozen berries, avocados, and leafy greens used in superfood positioning, benefiting from year-round production and trade integration.
  • Peru and Chile: Exporters of berries, ancient grains, and botanicals such as quinoa and acai for U.S. food and supplement markets.
  • India: Exporter of turmeric, ginger, and botanical superfood extracts used in supplements and functional foods.

Top Importers (Demand Centres)

  • United States: The primary demand center, importing raw superfoods and processed ingredients to support domestic food manufacturing, supplement production, and retail consumption.
  • U.S. food manufacturing hubs: California, Texas, and the Midwest act as internal redistribution centers where imported superfoods are processed, blended, and repackaged.
  • U.S. supplement and beverage producers: Concentrated demand from nutraceutical and functional beverage manufacturers sourcing global superfood inputs.

Typical Trade Flows and Logistics Patterns

  • Fresh superfoods such as berries and leafy greens move from Mexico and Canada to the U.S. under refrigerated truck and rail logistics.
  • Frozen fruits and vegetables are shipped via containerized cold chain from South America and Asia to U.S. ports.
  • Dried seeds, powders, and extracts move via containerized sea freight, often entering through West Coast and Gulf ports before inland distribution.
  • Repacking and blending facilities in the U.S. convert imported raw materials into consumer-ready powders, mixes, and finished products.

Trade Drivers and Structural Factors

  • Health and wellness consumption: Continued consumer focus on nutrient-dense foods supports sustained import demand.
  • Limited domestic production: Certain superfoods such as acai, turmeric, and chia rely heavily on imports.
  • Clean-label and plant-based trends: Increased use of whole-food ingredients in formulations drives demand for identifiable superfoods.
  • Seasonality: Imports offset domestic production gaps and ensure year-round availability.
  • Processing capability: The U.S. advantage lies in blending, packaging, and brand-led value addition rather than raw cultivation.

Regulatory, Quality and Market-Access Considerations

  • Imported superfoods must comply with U.S. FDA food-safety regulations, including FSMA preventive controls.
  • Botanical extracts and powders require contaminant, pesticide-residue, and heavy-metal testing.
  • Labeling requirements affect nutrient claims, antioxidant positioning, and origin statements.
  • Organic certification and non-GMO verification are frequently required by U.S. buyers.

Government Initiatives and Public-Policy Influences

  • USDA import inspection and phytosanitary controls govern fresh and frozen superfood imports.
  • FDA FSMA implementation continues to shape supplier qualification and traceability requirements.
  • U.S. dietary guideline emphasis on fruits, vegetables, and whole grains indirectly supports superfood demand.

U.S. Superfoods Market Report Scope

Report Attribute Key Statistics
Base Year 2025
Forecast Period 2026 to 2035
Growth Rate from 2026 to 2035 CAGR of 4.3%
Market Size in 2026 USD 61.37 Billion
Market Size in 2027 USD 64.01 Billion
Market Size in 2030 USD 72.63 Billion
Market Size by 2035 USD 89.64 Billion


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U.S. Superfoods Market Segmental Analysis

Type Analysis

The fruit segment led the U.S. superfoods market in 2025, due to its higher consumption by consumers of different age groups. Researchers suggest that fruits help to aid a healthy mental wellbeing and help to avoid mental issues such as depression, insomnia, mood swings, and other similar mental issues. They are also a healthy substitute for junk and oil snack options, further fueling the growth of the market.

The grains and seeds segment is expected to grow in the foreseen period due to its higher demand by the growing population of health-conscious consumers of the region. Grains and seeds are highly nutritious and preferred by the health-conscious, vegan, and vegetarian crowd, further fueling the growth of the market. They also help to manage different types of lifestyle-related health issues such as diabetes, obesity, and various other health problems.

Application Analysis

The beverages segment dominated the U.S. superfoods market in 2025, due to high demand for functional beverages in the region by consumers of different age groups. Such beverages are also available in no-sugar and low-sugar options, further fueling the growth of the market. Such beverages are an ideal replacement for sugary and high-calorie drink options, further fueling the market's growth. They also help boost mood and help stay calm and relaxed.

The snacks segment is expected to grow in the foreseeable period due to its higher demand by the consumers of the region. Healthy snacks

Distribution Channel Analysis

The offline segment led the U.S. superfoods market in 2025 due to its easy approach, allowing consumers to get the right option at the right time. The segment involves different types of stores, allowing consumers to choose the right product from the right section of the store, further fueling the market's growth. Such platforms are convenient and opportunistic, propelling the growth of the market.

The online segment is expected to grow in the foreseen period due to convenient factors such as technological advancements, real-time monitoring, and various other technological advancements for business. The convenience provided by the platform, allowing consumers to choose the desired product at a discounted price and get it delivered at their doorstep without stepping out of the house, is another major factor for the growth of the U.S. superfoods market in the foreseeable period.

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Additional Topics Worth Exploring:

  • Tea Market: The global tea market
  • Gluten Free Food Market: The global gluten free food market
  • Organic Food Market: The global organic food market
  • Canned Food Market: The global canned food market
  • Dietary Supplements Market: The global dietary supplements market
  • Canned Wines Market: The global canned wines market
  • Plant-based Protein Market: The global plant-based protein market
  • Frozen Food Market: The global frozen food market
  • Beverage Packaging Market: The global beverage packaging market
  • Vegan Food Market: The global vegan food market
  • Food Additives Market: The global food additives market size
  • Coconut Products Market: The global coconut products market

Top Companies of the U.S. Superfoods Market

  • Navitas Organics: A leading U.S. brand offering organic superfoods such as powders, seeds, cacao, and functional blends. Its emphasis on sustainability, certification, and clean-label transparency strengthens consumer trust and drives premium category growth.
  • Sunfood Superfoods: Specializes in raw and minimally processed superfoods including powders, snacks, and specialty ingredients for wellness-focused consumers. The company fuels innovation in functional blends and high-potency nutrition products.
  • Suncore Foods Inc.: Produces colorful, plant-based superfood powders from fruits, vegetables, and botanicals, combining functional benefits with visual appeal. Supports differentiation in beverages, bakery, and dessert formulations across retail and foodservice.
  • Nestlé SA: Integrates superfood ingredients into its broad portfolio of nutrition, health science, and functional food products. Its global scale, R&D capabilities, and distribution network accelerate mainstream adoption of superfoods.
  • Del Monte Foods: Leverages its fruit and vegetable portfolio to position superfoods in packaged, canned, and ready-to-eat foods. This approach increases accessibility and affordability, reaching consumers beyond niche health segments.
  • General Mills Inc.: Incorporates superfood ingredients into cereals, snacks, and functional foods for health-conscious households. Its strong brands and retail reach drive large-scale adoption of superfoods in breakfast and snacking categories.
  • Archer Daniels Midland Company (ADM): Supplies superfood-derived ingredients like plant proteins, fibers, oils, and botanical extracts to manufacturers. ADM enables scalable sourcing, formulation efficiency, and innovation for the superfoods market.
  • Bulk Superfoods: Focuses on bulk-format superfood powders, seeds, and blends for B2B buyers and cost-sensitive consumers. Improves market accessibility and facilitates private-label and foodservice applications.
  • Four Sigmatic: A leader in functional mushroom-based superfoods with coffees, beverages, and supplements for immunity, stress, and cognitive support. Significantly expands consumer awareness and demand for mushroom-based nutrition.
  • Aloha: Produces plant-based protein powders, bars, and ready-to-drink products enriched with superfoods. Bridges sports nutrition and wellness segments, driving clean-label adoption and cross-category growth.
  • SuperNutrients: Offers concentrated superfood blends and supplements for daily nutrition and functional wellness. Contributes to product diversity in the supplements segment with convenient, nutrient-dense formats.

Segments Covered in the Report

By Type

  • Fruits
  • Vegetables
  • Grains and Seeds
  • Herbs and Roots
  • Others

By Application

  • Snacks
  • Beverages
  • Bakery and Confectionery
  • Others

By Distribution Channel

  • Offline
  • Online

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