Korea's Leading Semi-Dress Brand LILYDRESS Enters Amazon North America
South Korea's top semi-dress online store LILYDRESS has officially announced its entry into the North American market through Amazon, aiming to introduce Korean-style party dresses to a broader global audience.
Founded with a vision to bring happiness to life's memorable moments, LILYDRESS launched its semi-dress line in September 2015. In July 2019, the brand introduced 'SHOE BY LILY', a bridal shoe line designed as the perfect gift. May 2021 marked the debut of 'LEEHYE', an atelier-style wedding dress line crafted with in-house production. From semi-dresses to wedding shoes and traditional bridal gowns, LILYDRESS continues to grow as a representative K-DRESS and K-WEDDING brand with exceptional quality and design.
Specializing in dresses for parties and photoshoots, LILYDRESS differentiates itself with a wide size range - offering up to US18W and US30W - as well as diverse designs and excellent quality. The brand expects to leverage North America's vibrant party culture to gain a competitive edge in the local market.“Our signature romantic designs and size inclusivity align well with customer demands in the U.S. and Canada,” said a LILYDRESS spokesperson.“We look forward to bringing a fresh K-DRESS trend to the Western fashion scene.”
Alongside this expansion, the brand's high-end wedding dress line, LEEHYE, will also debut on the platform. Known for its in-house production and luxury bridal designs, LEEHYE aims to introduce the uniqueness of Korean wedding dresses - both in quality and style - to the North American bridal market.
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