Readybid Expands European Operations To Strengthen Corporate Travel Procurement Across EMEA

(MENAFN- Market Press Release) December 23, 2025 5:46 am - ReadyBid's EMEA operations will also host regional training workshops and industry networking events to help procurement professionals share best practices in business travel management and sourcing automation.

San Diego, CA - 23 December 2025:

ReadyBid, the global leader in hotel RFP and hotel sourcing automation, has announced the expansion of its European operations, establishing new regional offices and partnerships to better support corporations and travel management companies across the EMEA (Europe, Middle East, and Africa) region. This strategic move strengthens ReadyBid's global footprint and reflects its growing influence in enterprise hotel procurement technology.

The expansion comes in response to a surge in demand from European-based corporations seeking modern, data-driven solutions for hotel RFP management and sourcing automation. ReadyBid's localized support teams will now provide dedicated expertise, ensuring enterprises across the region can seamlessly adopt and scale the company's hotel sourcing tool for maximum impact.

Joseph Friedmann, President & CEO of ReadyBid, commented,“Europe has always been one of the most dynamic regions for global business travel and procurement. Expanding our presence here allows us to work more closely with clients who are leading the charge in innovation, sustainability, and automation within hotel sourcing.”

The new EMEA headquarters will serve as a regional hub for both customer success and implementation support, helping enterprises deploy ReadyBid's hotel RFP tool and hotel procurement solutions tailored to local market needs. The expansion also introduces multilingual capabilities and local data compliance measures, ensuring that clients can operate efficiently while adhering to regional standards such as GDPR.

ReadyBid's expansion comes on the heels of significant platform enhancements in 2025, including AI-powered sourcing analytics, rate governance automation, and the launch of its Global Rate Optimization Hub. These innovations have made ReadyBid the go-to solution for multinational corporations managing large-scale hotel RFPs and supplier relationships across multiple continents.

The EMEA division will focus on helping clients use ReadyBid's technology to automate hotel bidding, strengthen rate consistency, and improve reporting accuracy across countries. The region's growing focus on sustainability in travel procurement also aligns with ReadyBid's recent launch of its Smart Sustainability Index, allowing European corporations to incorporate environmental performance metrics directly into their hotel sourcing strategies.

Friedmann added,“Our clients in Europe demand more than just technology - they expect partnership, insights, and adaptability. This expansion reinforces our commitment to being a global, yet locally responsive, leader in hotel procurement technology.”

ReadyBid's EMEA operations will also host regional training workshops and industry networking events to help procurement professionals share best practices in business travel management and sourcing automation.

As the company continues to scale globally, its European expansion solidifies its role as a trusted technology partner for enterprises that demand precision, intelligence, and innovation in their hotel procurement operations.

About ReadyBid

ReadyBid is a San Diego–based global technology leader specializing in hotel RFP, hotel sourcing, and hotel procurement automation. Its intelligent cloud platform enables enterprises and TMCs to streamline sourcing, enhance negotiations, and achieve transparency across business travel management programs. For more information, visit or contact....

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