Ellerton & Co. Expand Capabilities With New Creative Division

(MENAFN- PRovoke) SINGAPORE - Public relations and marketing agency Ellerton & Co. has launches a new specialist division, Ellerton Creative Studio as it aims to meet the evolving needs of clients in an increasingly visual and content-driven landscape.

Recognising that a brand's narrative is now consumed across digital as well as offline touchpoints, the creative studio ensures consistency and strengthens brand stories where it matters most. The Creative Studio aligns strategic storytelling with high-impact visuals, the agency added in a statement.

“The Ellerton Creative Studio is engineered to operate differently than traditional content houses or marketing agencies. Our model emphasises integrated skill sets across creative, content, and digital disciplines, ensuring a unified approach from strategy through execution,” said Parel Tran, lead designer at Ellerton & Co.

“Every brand touchpoint from a giant billboard to a conference booth, or even a simple infographic or a Zoom background on a video call - needs to be rigorously on brand. That commitment to visual precision is what we deliver on behalf of our client partners,” added Tran.

The Creative Studio's core capabilities include branding and identity where it crafts distinct visual identities that resonate with local and regional audiences and high-quality video, photography, and graphics designed for social-first, out-of-home, and brand collateral use.

It also can craft bespoke assets for digital campaigns, websites, and social media, alongside core proficiencies in SEO/GEO, SEM, and specialized AI expertise and develop \sophisticated narrative content that complements the visual strategy.

By housing these capabilities under one roof, Ellerton & Co. aims to bridge the gap between PR strategy and creative execution, ensuring a compelling and impactful narrative for brands across different channels.

The news comes as the agency celebrates 10 years and an expanded regional footprint. It has now formally established operations in India, Japan, while building full service teams in Indonesia, Malaysia, Philippines and Thailand.

"When I started Ellerton & Co. in 2015, I didn't have all the answers, but I knew I wanted to create something better. My background in hospitality, especially my time with The Ritz-Carlton, taught me the value of unyielding commitment to service. Their motto, 'Ladies and Gentlemen serving Ladies and Gentlemen,' is something that deeply influences how we approach our work," said Oliver Ellerton, founder and director of Ellerton & Co.

"At Ellerton & Co., our focus on emotional intelligence, empathy, and integrity has allowed us to grow from a one-man band to a team of over 20 plus consultants, serving some of the most cutting-edge companies in the world. As we look ahead to 2026, we're ready for even bigger things - with further expansion and exciting new client partners. While many things will change, one thing will remain the same: our relentless commitment to our clients and the principles that have guided us since day one," added Ellerton.

This comes shortly after African carrier Ethiopian Airlines picked Ellerton & Co. as its agency of record for Singapore, Australia, and New Zealand. This partnership marks a new chapter in Ethiopian Airlines' mission to connect cultures and continents, not just through flights, but through shared stories, human kindness, and meaningful experiences, it said in a statement at the time.

MENAFN10122025000219011063ID1110462144