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X Bars EU Commission from Running Ads on Platform
(MENAFN) X has terminated advertising privileges for the European Commission, alleging the regulatory body attempted to manipulate its promotional infrastructure.
The ban marks an escalation in tensions between Elon Musk's social media company and Brussels authorities. European regulators recently imposed a €120 million penalty (approximately $140 million) on X through Digital Services Act enforcement, charging the platform with deceiving users via modifications to its verification badge system.
Musk rejected the financial penalty as partisan retaliation, launching a fierce counterattack against European leadership. He characterized the EU as "the Fourth Reich" and demanded its dismantling.
X Head of Product Nikita Bier unveiled the advertising restriction Sunday, responding directly to the Commission's penalty announcement. Bier labeled the EU's statement as "ironic," asserting that Commission personnel intentionally accessed an inactive promotional account to leverage vulnerabilities within X's advertising infrastructure. Bier contended the maneuver aimed to synthetically boost the penalty announcement's visibility. The platform has permanently disabled the account in question.
According to reports, the European Commission ceased ad purchases on X in late 2023. An internal document obtained by Politico referenced brand safety considerations following what officials described as "widespread disinformation" circulating on the service after Gaza-based militants launched their assault on Israel the previous month. Despite halting paid promotions, the Commission maintains its organic presence on X for standard communications.
Musk's Brussels condemnation received backing from Washington. US Secretary of State Marco Rubio characterized the EU's financial penalty as "an attack on all American tech platforms and the American people," claiming European authorities seek to enforce political censorship.
Telegram founder Pavel Durov has similarly challenged EU regulatory actions, reinforcing his assertion that Western European administrations pressure technology firms into restricting political expression and interfering with national electoral processes.
The ban marks an escalation in tensions between Elon Musk's social media company and Brussels authorities. European regulators recently imposed a €120 million penalty (approximately $140 million) on X through Digital Services Act enforcement, charging the platform with deceiving users via modifications to its verification badge system.
Musk rejected the financial penalty as partisan retaliation, launching a fierce counterattack against European leadership. He characterized the EU as "the Fourth Reich" and demanded its dismantling.
X Head of Product Nikita Bier unveiled the advertising restriction Sunday, responding directly to the Commission's penalty announcement. Bier labeled the EU's statement as "ironic," asserting that Commission personnel intentionally accessed an inactive promotional account to leverage vulnerabilities within X's advertising infrastructure. Bier contended the maneuver aimed to synthetically boost the penalty announcement's visibility. The platform has permanently disabled the account in question.
According to reports, the European Commission ceased ad purchases on X in late 2023. An internal document obtained by Politico referenced brand safety considerations following what officials described as "widespread disinformation" circulating on the service after Gaza-based militants launched their assault on Israel the previous month. Despite halting paid promotions, the Commission maintains its organic presence on X for standard communications.
Musk's Brussels condemnation received backing from Washington. US Secretary of State Marco Rubio characterized the EU's financial penalty as "an attack on all American tech platforms and the American people," claiming European authorities seek to enforce political censorship.
Telegram founder Pavel Durov has similarly challenged EU regulatory actions, reinforcing his assertion that Western European administrations pressure technology firms into restricting political expression and interfering with national electoral processes.
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