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Digital Media Forum, MENA Digital Awards Announce 2025 Theme Of 'Digital Media Evolution: Creativity, Technology & Impact'
(MENAFN- Mid-East Info)
Digital Media Forum brings together global leaders to examine the trends and technologies dictating digital activity. With more than 650 awards presented, over 12,500 campaign submissions, participation from 1,200 global brands, and 500 speakers hosted since inception, the forward-thinking forum offers a focused space to exchange insights, build connections, and engage in current industry discourse. Tasking place on 15 December 2025 at the Ritz-Carlton DIFC, DMF 2025 will assemble agency leaders, marketers, creators, technologists, and government representatives for discussions concerned with the media's current shifts and the practical implications of new technologies. “We know that digital media is offering a more adaptive, data-aware landscape for contributors – one that rewards clarity of thinking, mastery of craft, and creativity that delivers tangibly,” said Najla Semaan Mazboudi, Founder and Managing Director of SpotOn Media Services, MENA Digital Awards, and Digital Media Forum. DMF has always been somewhere for great conversations about the trajectory and needs of our many stakeholder groups. With a growing mix of brands, speakers, platforms, and disciplines in the room each year, the 2025 programme will look closely at the shifts already influencing day-to-day decision-making, from measurement and content models to how teams adjust to new tools and expectations. Our 2025 theme draws these priorities together in a manner that reflects where the industry is heading and the opportunities ahead for all who have a vested interest. We encourage early registration to give attendees time to plan and take part in ways that reflect the realities marketers are navigating.” MENA Digital Awards, launched eleven years ago, recognises digital ingenuity and innovation across the region through a judging process based on international standards and independent auditing. As a domain authority, it welcomes entries from all such disciplines, with a strong focus on measurable, real-world results. Najla Semaan Mazboudi added:“In the West Asian and North African markets, teams are working in fast-moving environments where idea-driven work is expected to solve real problems and demonstrate its value. With this year's additions, we want the awards to reflect the type of work practitioners are actually producing today – technical, collaborative, data-aware, and rooted in outcomes. It's an important moment to recognise the way practice is maturing, and to give visibility to those driving that change.” MDA 2025 introduces a revised structure of award categories covering media, craft, digital assets, AI excellence, integrated campaigns, social and influencer marketing, and special categories, reflecting the ongoing evolution of modern workflows. The programme will also introduce two youth-focused elements: a Student Hackathon offering university talent the chance to work on real industry challenges, and a Debate Competition encouraging young professionals to strengthen analytical and creative expression. About Digital Media Forum (DMF) Digital Media Forum (DMF) is the region's leading platform for digital media and marketing, bringing together the industry's most influential minds under one roof. As a hub where innovation meets real-world impact, DMF convenes global thought leaders, top-tier brands, leading agencies, major platforms, and digital experts to explore the trends, technologies, and strategies shaping the future of the digital landscape. Through visionary keynotes, insightful panel discussions, and high-value networking opportunities, DMF offers an immersive environment for learning, collaboration, and business growth. It serves as a catalyst for marketers, content creators, innovators, and digital professionals seeking to unlock new possibilities and drive meaningful transformation. About MENA Digital Awards (MDA)
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Joint announcement launches the 2025 cycle and opens DMF registrations
Digital Media Forum brings together global leaders to examine the trends and technologies dictating digital activity. With more than 650 awards presented, over 12,500 campaign submissions, participation from 1,200 global brands, and 500 speakers hosted since inception, the forward-thinking forum offers a focused space to exchange insights, build connections, and engage in current industry discourse. Tasking place on 15 December 2025 at the Ritz-Carlton DIFC, DMF 2025 will assemble agency leaders, marketers, creators, technologists, and government representatives for discussions concerned with the media's current shifts and the practical implications of new technologies. “We know that digital media is offering a more adaptive, data-aware landscape for contributors – one that rewards clarity of thinking, mastery of craft, and creativity that delivers tangibly,” said Najla Semaan Mazboudi, Founder and Managing Director of SpotOn Media Services, MENA Digital Awards, and Digital Media Forum. DMF has always been somewhere for great conversations about the trajectory and needs of our many stakeholder groups. With a growing mix of brands, speakers, platforms, and disciplines in the room each year, the 2025 programme will look closely at the shifts already influencing day-to-day decision-making, from measurement and content models to how teams adjust to new tools and expectations. Our 2025 theme draws these priorities together in a manner that reflects where the industry is heading and the opportunities ahead for all who have a vested interest. We encourage early registration to give attendees time to plan and take part in ways that reflect the realities marketers are navigating.” MENA Digital Awards, launched eleven years ago, recognises digital ingenuity and innovation across the region through a judging process based on international standards and independent auditing. As a domain authority, it welcomes entries from all such disciplines, with a strong focus on measurable, real-world results. Najla Semaan Mazboudi added:“In the West Asian and North African markets, teams are working in fast-moving environments where idea-driven work is expected to solve real problems and demonstrate its value. With this year's additions, we want the awards to reflect the type of work practitioners are actually producing today – technical, collaborative, data-aware, and rooted in outcomes. It's an important moment to recognise the way practice is maturing, and to give visibility to those driving that change.” MDA 2025 introduces a revised structure of award categories covering media, craft, digital assets, AI excellence, integrated campaigns, social and influencer marketing, and special categories, reflecting the ongoing evolution of modern workflows. The programme will also introduce two youth-focused elements: a Student Hackathon offering university talent the chance to work on real industry challenges, and a Debate Competition encouraging young professionals to strengthen analytical and creative expression. About Digital Media Forum (DMF) Digital Media Forum (DMF) is the region's leading platform for digital media and marketing, bringing together the industry's most influential minds under one roof. As a hub where innovation meets real-world impact, DMF convenes global thought leaders, top-tier brands, leading agencies, major platforms, and digital experts to explore the trends, technologies, and strategies shaping the future of the digital landscape. Through visionary keynotes, insightful panel discussions, and high-value networking opportunities, DMF offers an immersive environment for learning, collaboration, and business growth. It serves as a catalyst for marketers, content creators, innovators, and digital professionals seeking to unlock new possibilities and drive meaningful transformation. About MENA Digital Awards (MDA)
MENA Digital Awards (MDA) is a bespoke, first-of-its-kind digital awards program, launched in 2014. MDA promotes and honours digital innovation and media in the MENA region, and celebrates the people and brands that are shaping the future of the communications industry. MDA is guided by international standards in its judging processes, with a jury made up of recognised digital experts and an official independent audit partner. MDA invites participation from all digital players, with entry categories that allow for all forms of technical and creative digital work from any communication discipline to be submitted. The results and impact of the entry play a major role in its hopes for success at the awards show.
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