• Shoppers Stand a Chance to Win From 5 Kilos of Gold This DSF

• Discover Exclusive Deals at 250+ Participating Jewellery Stores

Dubai (December 4, 2025): The Dubai Jewellery Group (DJG) today announced its headline promotion for the 31st edition of the Dubai Shopping Festival (DSF), bringing an exciting opportunity for customers shopping jewellery across the city. This year's promotion reinforces Dubai's position as the global“City of Gold” and continues the festival's legacy as one of the region's most vibrant retail celebrations.
The campaign runs from 5 December 2025 to 11 January 2026, where customers who spend Dhs 1,500 or more on jewellery at any participating outlet can enter the raffle for a chance to win from a prize pool of 5 kilos of gold, elevating the excitement and spirit for this year's DSF. A total of 17 winners will take home gold prizes throughout the campaign, with weekly draws rewarding four lucky shoppers, each winning 250 grams of gold. In addition, the grand finale of the campaign will see one lucky winner take home a mega prize of 1 kilo of gold.

This year's promotion spans over 250 participating retail outlets across Dubai, Alongside the gold raffle, shoppers can enjoy a range of attractive value-added offers at participating stores, including:

• Over 50% discount on Making Charge on Select Gold Jewellery
  
• Half Back on Select Diamond & Pearl Jewellery
  Shoppers can explore stunning diamond and pearl jewellery with Half Back offer on select collection
  
• Upto 70% Off on Diamond & Pearl Jewellery
  Elegant designs at up to 70 percent off on selected collections.
  
• Zero Deduction on Old Gold Exchange
  Consumers can exchange their old gold for new designs with zero deduction applied at participating outlets.

“As we celebrate the 31st edition of the Dubai Shopping Festival, this promotion underscores our ongoing commitment to making Dubai the preferred destination for jewellery across the region,” said Mr. Tawhid Abdullah, Chairman of DJG.“By offering this highly valuable gold prize promotion, we celebrate our heritage and invite shoppers to join us in creating unforgettable moments.”
Jewellery continues to be one of the strongest drivers of DSF's retail performance, contributing significantly to footfall and overall spending. Through this initiative, DJG continues to support Dubai's thriving retail ecosystem while strengthening the city's standing as a global hub for luxury, lifestyle, and world-class shopping.

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