Dental Bite Guard Market To Reach USD 2.70 Billion By 2035, Driven By Rising Dental Issues And Expanding Healthcare Applications

By application analysis

What Made Bruxism Management the Dominant Segment in the Dental Bite Guard Market in 2024?

By application, the bruxism management segment dominated the market with a 55% share in 2024, due to growth in the bruxism incidences. This increased the use of dental bite guards to prevent enamel wear, sensitivity, or fractures. Moreover, as a chronic condition, the use of bite guards where increased.

By application, the sports protection segment is expected to show the highest growth with a CAGR of 8.5% during the upcoming years, due to growth in youth sports and their participation. Additionally, the increasing awareness about dental injuries is also increasing their demand.

By distribution channel analysis

Which Distribution Channel Type Segment Held the Dominating Share of the Dental Bite Guard Market in 2024?

By distribution channel, the dental clinics & hospitals segment held the dominating share of 50% share in the market in 2024, due to growing dental problems. They also provided better quality, customized and dental bite guards. Moreover, their treatment plans and reimbursement policies also attracted the patients.

By distribution channel, the online retail segment is expected to show the fastest growth rate with a CAGR of 9.0% during the upcoming years, as it offers a wide range of products. Moreover, the product reviews and discounts are also increasing their use, where their home deliveries are also increasing patient convenience.

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Recent Developments in the Dental Bite Guard Market

• In November 2025, two cutting-edge technologies, CEREC same-day crown fabrication and T-Scan digital bite analysis, were launched by Fort Bend Dental to provide accurate, comfortable, and fast dental treatments.
• In April 2025, Spark BiteSync, Spark Retainers, and Ormco EtchFree Bonding were the 3 new technologies launched to preserve enamel health and deliver integrated treatment options by Ormco.

Which are the Top Companies in the Dental Bite Guard Market?

• DenMat Holdings
• Pro Teeth Guard
• Dentsply Sirona
• Ultradent Products
• Panthera Dental
• 3M Company
• Great Lakes Dental Technologies
• Keystone Industries
• Henry Schein
• Planmeca
• Smile Brilliant
• Oral Health Group
• Dental Innovations
  

Dental Bite Guard Market Value Chain Analysis

R&D

To develop smart guards with sensors to monitor and collect data on conditions like bruxism and develop more durable, precise, and comfortable devices with the use of advanced manufacturing, such as 3D printing, is the focus for the R&D of dental bite guards.

Key Players: Dentsply Sirona, Glidewell Laboratories, 3M Health Care, Colgate-Palmolive, GSK.

Formulation and Final Dosage Preparation

The formulation and final dosage preparation of dental bite guards focuses on the fabrication or molding of non-medical biocompatible materials to fit a patient's mouth.

Key Players: Dentsply Sirona, Glidewell Laboratories, 3M Health Care, Colgate-Palmolive, Procter & Gamble, Akervall Technologies Inc.

Packaging and Serialization

The packaging and serialization of dental bite guard involve the protection of the devices, with clear labeling and instructions for their proper use and unique device identification for their traceability.

Key Players: Dentsply Sirona, Glidewell Laboratories, 3M Health Care, Colgate-Palmolive, Procter & Gamble.

Patient Support and Services

Proper fitting of dental bite guards by dental professionals, follow-up care to ensure proper function and address any issues, as well as instructions for cleaning and storage of the guards, are included in the patient support and services of dental bite guards.

Key Players: Dentsply Sirona, Glidewell Laboratories, 3M Health Care, Colgate-Palmolive, Procter & Gamble, Akervall Technologies Inc.

Company Landscape

ShockDoctor

Company Overview

A leading global brand specializing in sports mouthguards and protective gear for athletes.

Corporate Information

• Headquarters: Fountain Valley, California, USA. | Founded: 1993. | Ownership: Private, under United Sports Brands.
  

History & Background

Founded in 1993, the brand expanded from basic mouthguards into protective sports apparel and accessories. In 2015, the merger of ShockDoctor and McDavid formed United Sports Brands.

Key Milestones/Timeline

• 2015: Formation of United Sports Brands via merger of ShockDoctor and McDavid.
• 2025: Introduced a full packaging redesign, eliminating plastic clamshells and moving to fully recyclable cardboard packaging in the UK/Europe.

Business Overview

Focuses on athlete protection gear: mouthguards, braces, apparel, and related accessories. Sales via direct-to-consumer, retail, and team/league channels.

Geographic Presence

Active globally; packaging redesign referenced UK/Europe markets.

Key Offerings

Mouthguards (boil-and-bite, custom), braces, performance apparel. Packaging redesign included a tiered product ladder“Good/Better/Best”.

Distribution channel strategy

Omni-channel: e-commerce (direct), retail partners (sports/athletic stores), team/league programs (youth and pro). The packaging initiative stressed retail shelf optimization.

Competitive Positioning

Strong brand recognition in sports protection; emphasis on retail-ready packaging and athlete/ambassador programs.

SWOT Analysis

• Strengths: Global brand, innovation, athlete partnerships.
• Weaknesses: High pricing, dependence on the sports segment.
• Opportunities: Eco-friendly packaging, D2C expansion, and emerging markets.
• Threats: Cheaper rivals, market saturation, counterfeit risks, shifting consumer preferences.

Recent News & Updates/Industry Recognitions/Awards

• July 2025: Launched sustainable packaging initiative in the UK/Europe, eliminating plastic clam shells and shifting to recyclable materials.
• Ambassador Program launch/expansion (2025), engaging athletes and social influencers.

OPRO Mouthguards

Company Overview

UK-based specialist manufacturer of technically advanced mouthguards for sports and dental protection.

Corporate Information

Headquarters: Hemel Hempstead, Hertfordshire | United Kingdom. Founded: 1997 | Ownership: Private / family-owned.

History & Background

Founded by a dentist (Dr. Anthony Lovat) to develop higher-performance mouthguards. Grew into a global supplier and official partner for major sports bodies.

Key Milestones/Timeline

• 2023: Partnership announced with Prevent Biometrics to integrate head-impact monitoring sensors into mouthguards.
• 2024 November: Partnership with Crostyx launched for Instant Custom-Fit home mould product.
• 2024 June: Became an Official Supporter of the Rugby Players Association (RPA) in the UK, providing educational resources and custom guards.
  

Business Overview

Manufactures custom and boil-and-bite mouthguards, including sensor-enabled smart models; serves sports teams, dental professionals, and retail consumers.

Geographic Presence

Global distribution; manufacturing in the UK; partnerships with international sporting bodies and clubs (e.g., Harlequins, RPA).

Key Offerings

Custom-fit mouthguards, Instant Custom-Fit home impression units, sensor-embedded smart mouthguards (with head-impact monitoring).

Business Segments/Divisions

Sports performance mouthguards, dental/therapeutic mouthguards, smart instrumented products, licensed sports partner portfolios (e.g., UFC).

End-Use Industries Served

Contact sports (rugby, MMA, football, etc.), dental clinics (bruxism, night guards), youth clubs, and professional teams.

Key Developments and Strategic Initiatives

• 2023 partnership with Prevent Biometrics for head-impact sensor integration.
• 2024 partnerships and licensing deals: Crostyx (home custom-fit product) and RPA (player welfare) in the UK.
• Multi-year extension of global licensing partnership with Ultimate Fighting Championship (UFC) to produce UFC-branded mouthguards.
  

Competitive Positioning

Market leader in high-performance/custom mouthguards with sensor technology, strong sports licensing, and clinical credibility.

SWOT Analysis

• Strengths & Differentiators: Clinical and technical innovation (e.g., smart mouthguards), sports-licensing partnerships, and manufacturing expertise in the UK.
• Weaknesses: likely premium pricing vs low-cost alternatives.
• Opportunities: growth in sensor-embedded protective gear, expansion in emerging markets.
• Threats: commoditization of mouthguards, price competition, and alternative technologies.

Recent News & Updates / Industry Recognitions/Awards

• 2024: Renewed partnership with iconic rugby club Harlequins, with new generation smart mouthguards (OPRO+ with PROTECHT sensors).
• 2024 November: Crostyx partnership for Instant Custom-Fit in-home product launch.
• 2023: Partnership with Prevent Biometrics to scale instrumented mouthguards.
  

Top Vendors and Their Offerings

• Akervall Technologies Inc.: SISU Mouthguards and SOVA Night Guard are the products offered by the company.
• Shock Doctor: The company is providing the Gel Max Mouthguard.
• Oral-B (Procter & Gamble): Oral-B Nighttime Dental Guard is the product provided by the company.
• Glidewell Laboratories: The company provides products such as Comfort H/STM Bite Splint, Comfort3DTM Bite Splint, and CLEARsplit.

Segments Covered in The Report

By Product

• Custom-Fit Bite Guards
  • Dentist-Made Bite Guards
  • Lab-Fabricated Bite Guards
• Stock Bite Guards
  • One-Size-Fits-All
  • Pre-Formed Guards
• Boil-and-Bite Bite Guards
  • Thermoplastic Guards
  • Moldable Guards
    

By Material

• EVA (Ethylene Vinyl Acetate)
• Polyurethane
• Silicone
  

By End User

• Clinics & Dental Practices
• Hospitals
• Home Users
• Sports Users

By Application

• Bruxism Management
• Sleep Apnea Management
• Sports Protection
  

By Distribution Channel

• Dental Clinics & Hospitals
• Online Retail
• Pharmacies & Specialty Stores
  

By Region

North America

• U.S.
• Canada
• Mexico
• Rest of North America

South America

• Brazil
• Argentina
• Rest of South America
  

Europe

• Western Europe
  • Germany
  • Italy
  • France
  • Netherlands
  • Spain
  • Portugal
  • Belgium
  • Ireland
  • UK
  • Iceland
  • Switzerland
  • Poland
  • Rest of Western Europe
• Eastern Europe

• Austria
• Russia & Belarus
• Türkiye
• Albania
• Rest of Eastern Europe

Asia Pacific

• China
• Taiwan
• India
• Japan
• Australia and New Zealand,
• ASEAN Countries (Singapore, Malaysia)
• South Korea
• Rest of APAC

MEA

• GCC Countries
• Saudi Arabia
• United Arab Emirates (UAE)
• Qatar
• Kuwait
• Oman
• Bahrain
• South Africa
• Egypt
• Rest of MEA

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