(MENAFN- Gulf Times) Shasha, the leading digital streaming platform, is continuing its drive to expand its sports and entertainment offering. The company has announced that it has secured rights to broadcast the FIFA Arab Cup Qatar 2025, which began in Qatar on Monday and will conclude on December 18.

This major acquisition adds to Shasha's growing portfolio of premium sports content, which already includes coverage of Italy's Serie A across 16 countries. It further cements Shasha's position as a key player in the digital sports broadcasting market.

Speaking about the announcement, Bader AlKulaib, Co-Founder and Vice Chairman of Shasha, said:“Securing the FIFA Arab Cup rights reflects the fantastic response we've seen from fans following our coverage of Serie A and, before that, the Zain Premier League. We're committed to delivering an exceptional viewing experience, with world-class analysis from top pundits and cutting-edge technology in our studios. Our goal is to raise the bar for sports coverage and create an engaging environment for fans across the region.”

AlKulaib added that Shasha will continue to pursue major broadcasting rights and expand its coverage of global sporting events to meet the diverse interests of audiences worldwide.

He highlighted the company's investment in innovation and production capabilities to ensure every event streamed on Shasha meets the highest standards of quality and entertainment.“By growing our portfolio and embracing the latest technology, we aim to set new benchmarks in digital broadcasting and strengthen our connection with sports fans everywhere,” he said.

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