(MENAFN- Khan Givas) 1st December 2025: GIVA, India's leading fine jewellery brand, announces the launch of the GIVA Exchange Fest, a special in-store programme starting December 1st across all GIVA Exclusive Brand Outlets (EBOs). The initiative invites customers to bring in their old jewellery pieces and earn ₹200 for every piece exchanged, making it easier than ever to refresh their personal collection.
The GIVA Exchange Fest reinforces the brand’s commitment to making real jewellery more accessible, sustainable, and exciting for consumers. By encouraging customers to exchange pieces they no longer use, GIVA opens the door to exploring new designs, discovering fresh favourites, and celebrating the season with renewed sparkle.
Launching the initiative Anirudh Kudva, Chief Revenue Officer, GIVA said: "The GIVA Exchange Fest, we are making the jewellery shopping experience more rewarding and accessible. Our conversations with customers have consistently shown that while they treasure their jewellery, their tastes evolve. Many pieces simply sit unused. This insight shaped the programme giving customers a way to create value from jewellery they no longer wear, and opening up the joy of discovering something new.”
Each jewellery piece returned will earn customers ₹200 in their GIVA wallet delivered digitally and valid for six months as per applicable terms. The Exchange Fest will be available exclusively across GIVA Exclusive Brand Outlets starting December 1st, where this value can be redeemed on jewellery of their choice with applicable savings on both silver and gold collections.
As India’s leading D2C fine jewellery brand, GIVA continues to push the boundaries of accessibility, innovation and customer delight. The GIVA Exchange Fest stands out as a first-of-its-kind initiative in the category designed to encourage thoughtful consumption while giving customers meaningful value for jewellery pieces they no longer use. By inviting customers to return old pieces and explore fresh designs, GIVA is aiming to make jewellery discovery more rewarding, sustainable and personal. The brand’s goal is simple: to help customers refresh their collection with ease, engage more deeply with GIVA’s signature aesthetics, and experience the joy of finding something they truly love.
About GIVA
GIVA disrupted the jewellery space by making high-quality, certified silver jewellery accessible to all. The brand expanded into gold and lab-grown diamonds in 2023, ensuring that affordability and accessibility remained at its core. In 2022, GIVA opened its first exclusive offline store in Bangalore, and within just a few years, its retail network grew exponentially. Alongside its brick-and-mortar expansion, GIVA has made strategic partnerships with multiple e-commerce and quick commerce sites.
While GIVA outsources manufacturing to trusted partners in various countries such as China, Thailand, Turkey, and Italy, a significant portion of its production is based in India. To maintain quality standards, the company set up its first in-house plating facility in Jaipur. Today, GIVA serves over 2 million customers (in India alone) and has achieved steady business growth, with a consolidated revenue from operations increasing by 66% in FY 2023-24, reaching ₹273.6 crores. The company’s overall revenue is expected to cross ₹500 crores, further cementing its position as one of India’s most prominent fine jewellery brands.

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