(MENAFN- ForPressRelease) Mumbai, December 1, 2025: VIRTUE Asia today announced the launch of V47 Entertainment, a new branded entertainment studio created in partnership with Goldfinch International - the financing, production and creative-ecosystem division of the UK-based Goldfinch Group. The collaboration aims to unlock next-generation storytelling, scale regional IP, and connect brands to the fastest-growing audiences across Asia, MENA and beyond.

Built at the intersection of culture, creativity, and capital, V47 Entertainment enables brands to move beyond traditional campaigns and into entertainment-led cultural IP, including films, series, anthology formats, microdramas, digital universes, and creator-driven storytelling built to travel across markets.

A new model of branded entertainment born from culture
"As we look into 2026, the creative industry is being reshaped by a simple truth: culture leads brands," said Lesley John, CEO of VIRTUE Asia. "Audiences no longer want brands to interrupt culture, they want them to actively contribute to it. With V47, we're giving brands the ability to build signature entertainment properties - worlds, stories, and cultural experiences that audiences choose to spend time with. As AI automates the functional layers of marketing, entertainment becomes the next frontier for brand relevance."

V47 Entertainment brings together VIRTUE Asia's cultural foresight, creative leadership, and brand strategy expertise, with Goldfinch's financing structures, production capabilities, and global entertainment networks. The result is a unified platform helping brands access, design and scale entertainment IP capable of generating real cultural resonance and long term value, shifting brand investment from short term media to long term cultural capital.

Built for the markets shaping the future of global culture
V47 will operate across Asia, MENA, and the Global South, regions increasingly recognised as cultural powerhouses.

"Asia is now shaping what the world wants next, reversing decades of west-to-east cultural flow, and brands operating here have an unprecedented opportunity to lead global culture from this region." John added. "V47 allows brands to build cultural capital where influence is accelerating the fastest."

A symbiotic partnership between cultural insight and entertainment capital
"V47 blends culture, capital and creativity in a way the industry hasn't seen. It combines the parts of the market we're most excited about, the rise of the Global South, new financing models, and deeper collaboration with brands," said Phil McKenzie, COO and Co-Founder of Goldfinch. "By engineering marketing, storytelling and distribution together from day one, and building content hand-in-glove with brands, we're generating IP with scale and monetisation baked in, creating real strategic and commercial upside for every partner involved."

"Goldfinch has long believed that the next generation of global entertainment will be driven by new partnership models and new centres of cultural gravity," said Justin Deimen, Founding Partner, Goldfinch International. "V47 embodies that shift. By combining Goldfinch's financing and production engine with VIRTUE's cultural insights and brand relationships, we're creating a platform where brands can participate meaningfully in storytelling that travels, endures, and resonates."

"V47 is built on a simple conviction: brands have a far bigger role to play in shaping culture than the traditional advertising model allows," added David Webster, Chairman of V47 Entertainment. "This venture gives brands a seat at the creative table, not as sponsors, but as partners in the development of film, series, formats, and cultural IP. It's a model built for the markets defining what global culture will look like next."

V47 will channel brand investment using a proprietary development model that sits at the intersection of music, gaming, film and TV, live events, and creator economies. This includes brand integrations, entertainment-led campaigns, and original IP, where brands contribute directly to storytelling instead of being added as an afterthought.

A First Look at the Upcoming V47 Entertainment Slate
The first wave of V47 Entertainment original projects is already in active development, with the inaugural slate to be officially unveiled in Q1 2026. Spanning multiple formats and audience journeys, it includes two original unscripted docu-series, a live event series, a microdrama, original competition TV format, and an animation series.

Each project is designed to demonstrate the venture's core philosophy: merging brand capital, cultural insight, and premium entertainment production to create stories with long-term cultural and brand value. Beyond this initial slate, V47 intends to build a dedicated branded entertainment fund and content accelerator, transforming brand investment into scalable, enduring cultural properties that can travel across markets and platforms.


ABOUT V47 ENTERTAINMENT

V47 stands for Vault47. The name reflects the company's role as a secure and strategic custodian of high-value media and entertainment intellectual property. The word 'Vault' conveys strength, exclusivity, and long-term asset protection, while '47' is a reference to the approximate number of countries and territories across Asia - highlighting the studio's regional focus. Together, the name positions the company as a forward-looking, Asia-based ecosystem builder that acquires, monetises, and integrates IP across music, film, gaming, and advertising.

ABOUT VIRTUE ASIA

VIRTUE Asia builds brands inside culture, in a world where culture leads. As a full-service strategic and creative agency, we help brands play a visible and valued role in culture - unlocking communities, cultural capital, and ultimately commercial growth. Through proprietary partnerships across cultural IPs such as music, gaming, and film, we act as a cultural exchange between brands and the icons shaping our world. Trusted by Disney, Google, Spotify, Toyota, Diageo, and Shiseido, award-winning VIRTUE Asia is creating a future where brands and culture thrive together.

ABOUT GOLDFINCH INTERNATIONAL

Goldfinch International, founded by Phil McKenzie, Kirsty Bell, Justin Deimen and Fadi Ismail, is the global expansion arm of the UK's Goldfinch Group, built to scale a proven creative-financing and production model into the high-growth markets of MENA, Asia and Africa. The Goldfinch Group has financed 300+ film and TV projects, deploying $300M with a 0% default rate and 11-13% IRR, supported by a portfolio that includes Dreamtown Entertainment, Goldfinch Entertainment, BAFTA & Oscar winning First Flights, and Goldfinch Ventures.

Goldfinch International takes this track record global, delivering production debt financing, executive production and packaging, local production services, infrastructure and studio investment, venture backing, ecosystem development, government advisory, and a dedicated sports practice. The company is actively developing tech-enabled creative infrastructure and studio real estate across emerging markets, while advising governments on incentives, IP frameworks and sector policy to accelerate sustainable industry growth. Its network spans ministries, broadcasters and film commissions across the region's most strategic markets.

Goldfinch International's Production Debt Fund (launched in May 2025) lends against secure collateral - tax credits, MGs and pre-sales - enabling producers to retain IP and giving investors low-risk, contract-backed, fixed-return access to the global creative economy. The mandate is simple: bridge global capital with regional creativity, empowering producers, enabling infrastructure and unlocking the commercial potential of the world's fastest-growing storytelling markets.

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