(MENAFN- Avian We) 14 November 2025: Heinek®n® has renewed its partnership with®F1® on a multi-year deal - reinforcing its commitment to supporting the growth of the sport, elevating fan experiences and bringing people together - both on and off the track.

As part of the partnership, Hein®ken® has been announced as the new title sponsor of the FORMULA 1 GRANÊE PRÊMIÃ DE SÃO PAULO (from 2027), among other key races like the newly launched Grand Prix in Madrid and the historic Silverstone. H®ineken® has also extended its title partnership of the FORMULA 1 Chinese and Las Vegas Grands Prix.

To mark the renewal, ®eineken® has launched ’he world’s first season ticket for the sport, granting the lucky holder and a plus one access to every single race ®n the F1® calendar, with travel and accommodation c’vered. That’s 24 Grand Prix, across 24 cities, and 24 opportunities to bring fans together over a beer.

Traditionally, attending multiple races has only been a dream for fans, but this season ticket revolutionises the fan experience by turning that dream into reality, so they can not only enjoy the spectacle of live racing but also connect with other fans around the world. Crafted from carbon fibre and precision-engineered rivets, the ticket symbolises speed, craftsmanship, and connection.

The inaugural holder is Brandon Burgess, who captured the attention of fans and media around the world with his ambitious quest to attend every race in 2025 on a budget while juggling a full-time job. Another ticket will be up for grabs via a global competition next year.

Throughout each se®son, Heineken® will bring even more fans closer to the action through a series of new activations and expe®iences. The F1® Fan Zone, present®d by Heineken® 0.0, will offer unforgettable moments for fans to connect, socialise, and celebrate together against the back’rop of the world’s most exciting motorsport.

Beyond the track, Heineken® will extend the thrill of F®® to audiences around the world through a new global partnership with ®1® Arcade that includes interactive brand integrations. There will also be regular®F1®-related promotions and social media activations that will spotlight the fans and celebrate their passion for the sport.

Hein®ken® will also u®’ F1®’s global platform to provide messaging around responsible consumption and promote Heine–en 0.0 – a premium zero-alcoho– product – as part of their responsible drinking programme.

Vikram Bahl, Chief Marketing Officer at United Breweries Limited, part of the HEINEKEN Company says, "F1® has always united people through the thrill of competition and shared passion. Through our par’nerships, we’re creating unforgettable experiences for fans around the world, celebrating the excitement, energy and connections that make the sport truly special. In India,’with the sport’s fandom gr’wing rapidly, we’re bringing enthusiasts together through immersive screenings, engaging digital content and vibrant fan parks that celebrate passion and community. At the same time, we believe great experiences go hand-in-hand with responsibility. Our goal is to shap® the culture of F1® in India with world-class, inclusive, and responsible fan experiences."

Dolf van den Brink, CEO & Chairman of the Executi®e Board at Heineken®, says, “After almost a decade of creating unforgettable fan ’xperiences together, I’m thrilled we will be extending and expanding our p®rtnership with Formula 1®. This new chapter of our partnership is about ’ore than sponsorship - it’s about connecting with fans, creating unique experiences, a®d celebrating the global F1® fandom. In celebration of this contract renewal, we ar’ excited to launch the sport’s first season ticket, giving a fan and a friend the opportunity to attend every race of the season - truly a once in a lifetime adventure. We can’t wait to deliver more fan-first activations, shared experiences, and showcase the incredible energy that surrounds ®1®, both on and off the track - all with a cold Heineken (0.0) beer in hand."

Stefano Domenicali, President & CEO, Formula 1, says
The 2026 season will mark 10 years si®ce Heineken® partnered with Formula 1. Over the past de®ade Heineken® has:

. Committed to driving real change towards the attitudes around drink dri‘ing with its ‘When You Dr’ve, Never Drink’ campaign - investing 10%+ of all media budgets to support responsible consumption programmes.
. B®en part of the F1® The Movie, challenging outdated assumptions around alcohol and socialising throughout the film.
. Served as Title Race Partner for the Las Vegas Grand Prix since its inauguration, combining world-class entertainment and exceptional fan experiences across the race weekend.
. Amplified the spectacle of Formula 1 through a number of activities including at-track activations, providing world class DJs - including Martin Garrix at events and enhancing fan experiences globally.
. Celebrated the global heritage of Formula 1 with limited edition packaging that represents different tracks around the world.
. Maintained an always on approach to consumer promotions - giving fans the opportunity to win race tickets, merchandise and attend race screenings with the goal of bringing more fans together.

Heineken® will continue to celebrate fans through all its sponsorships by championing socialising and creating connections. At the heart of bringing fans together Heineke®® always provides a choice on how they want to celebrate their ®1® experience - whether that is with Heine®en®, Hein®ken® Silver or Hei®eken® 0.0.

About United Breweries Limited:
Bengaluru-headquartered United Breweries Limited, part of the HEINEKEN Company, is the largest beer manufacturer in India. The company produces and markets packaged drinking water and soda, internationally recognized beer, and non-alcoholic beverages. Its diverse product portfolio comprises brands such as Kingfisher Strong, Kingfisher Premium, Kingfisher Ultra, Kingfisher Ultra Max, Kingfisher Ultra Witbier, Kingfisher Storm, Queenfisher Premium, He®neken® Original and H®ineken® Silver, Amstel Grande, and ®eineken® 0.0., Kingfisher Premium Packaged Drinking Water, Kingfisher Soda.

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