(MENAFN- Market Press Release) November 11, 2025 8:57 am - PR THAT WORKS unlocks the secret sauce to creating PR campaigns that win

ST. LOUIS, MO-November 11, 2025, Steve Turner, principal of award-winning public relations firm Solomon Turner PR in St. Louis, announces the publication of his new book PR THAT WORKS-Real Strategies. Real Campaigns. Real Results. The paperback is now available at Amazon.

PR THAT WORKS unveils the secret sauce Solomon Turner PR has used for over three decades to land new clients, generate key communications strategies, and achieve top results. Public relations professionals, marketing communications experts, and students can use these insights today to land top-tier media placements, grow their agency or business, advance their careers, and positively impact their communities and stakeholders.

The book is organized into three easy-to-read sections. Section I is The Nuts and Bolts of PR featuring 28 chapters on strategy, writing and pitching, and new client acquisition.

Section II is Campaigns That Work,14 campaigns Solomon Turner has created and executed with real results generated.
Section III is Craft Masters, featuring forward-thinking interviews with four of the industry's top PR professionals including Michael Smart of Michael Smart PR, Taryn Scher of TKPR, Natalie Bushaw of Life Time and Dave Collett with Weber Shandwick.

“PR THAT WORKS is the book I wish I had when I started my career 30 years ago,” Turner said.“Then there was no internet. Helpful publications on public relations were rare. I wanted to create a book that someone new to the profession or an industry veteran could use to generate strategies and model campaigns to achieve success.”

“This is real world actionable insight focusing on real strategies we used, and campaigns launched and executed,” Turner added.“It is both impactful and on point for veteran PR pros, those new to the profession, and students.”

Praise for Steve Turner and PR THAT WORKS
“I worked with Steve and can think of no one better to write about PR strategies to help clients reach success.” -John Qualy, Managing Partner (ret.) Northwestern Mutual-St. Louis
“This book delivers valuable lessons to help anyone elevate their PR strategy, execution and results.”-Howard Laiderman, Chairman/CEO Veterans Home Care

“Steve Turner's superpower is helping companies enhance their brand and gain business through targeted PR campaigns. His book, PR THAT WORKS, brings together his years of experience and expertise and can help anyone expand their knowledge and application of PR strategy.”- Nate Cohen, co-owner, Cohen Woodworking.

“Steve and Solomon Turner were instrumental in helping us launch a full-scale public relations campaign to build the brand of Brian Tracy Seminars and Peak Performance International. I am excited a chapter on our relationship is included in the book. One that will be read and studied by those wishing to grow their careers in PR.”-Dan Brattland, President, Peak Performance Int'l.
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