(MENAFN) Türkiye E-Commerce Week will unite key players from the nation's $90 billion digital commerce sector in Istanbul this month, connecting SMEs, entrepreneurs, investors, and major corporate brands through strategic partnership opportunities.

The Ministry of Trade, in collaboration with the E-commerce Operators Association (ETID), the Union of Chambers and Commodity Exchanges of Türkiye (TOBB) E-Commerce Council, and Anadolu serving as Global Communication Partner, will host the gathering Nov. 21-22 at Istanbul Lutfi Kirdar Convention Center.

Event organizers announced Monday that S2B (Startup to Business) Meetings—central to this year's "Future-Commerce" theme—will create direct connections between startups, capital providers, and established corporations under one roof.

The goal is to provide a platform for discussions that match the needs of large-scale companies with the innovative solutions of entrepreneurs, sowing the seeds for strategic collaborations and new-generation partnerships, organizers stated.

Future Factory
Beyond the S2B sessions, a dedicated "Future Factory Area" will spotlight emerging talent from young entrepreneurs, startups, women leaders, universities and technology parks, according to the announcement.

The Future Factory's S2B meetings will offer participants the opportunity to discover new generation business models through artificial intelligence (AI) workshops, entrepreneurship games and innovative training modules, organizers emphasized.

This specialized zone will host networking sessions, project presentations and interactive content, the statement confirmed.

Digital Economy
With digital commerce now commanding an annual $90 billion market, the summit will assemble a comprehensive ecosystem spanning investors to entrepreneurs, marketplaces to SMEs, logistics and payment systems companies to academics, organizers noted.

Programming includes forward-looking panel discussions titled "Trade Transformed by AI," "Behavioral Science and Consumer Mindset" and "Roadmaps for Startups," the announcement revealed.

The Turkish E-Commerce Awards ceremony will recognize the leading brands, entrepreneurs and producers of digital transformation during the event.

Masterclass and workshop sessions will deliver an interactive learning environment with practical content ranging from digital campaign design to user experience and data analytics to social media strategies, according to the statement.

The summit will also feature digital exhibitions and installations that bring together technology, art and culture, aiming to provide participants with a unique experience, organizers added.

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