(MENAFN- Khaleej Times)

Le Mariage, the globally acclaimed event and design studio founded by Mohamad Ghayad, has announced its official expansion beyond event architecture into luxury lifestyle experiences, cultural projects, and high-end architectural collaborations.

The move marks a major strategic evolution for the Dubai-headquartered company, positioning it as a multidisciplinary global design house redefining how spaces, stories, and experiences intersect.

Recommended For You Kaplan MENA hosts landmark Sustainability and ESG Forums in Riyadh and Dubai UAE weather tomorrow: Rains expected in some areas; temperatures to rise

The expansion comes after a decade of remarkable global growth. Under Ghayad's visionary leadership, Le Mariage has transformed from a regional event design studio into a world-renowned creative enterprise, delivering projects valued at over $4 million per production and achieving consistent double-digit annual revenue growth.

“This next chapter is not a departure; it's a natural progression,” said Mohamad Ghayad, Founder and CEO of Le Mariage.“Le Mariage was never meant to be confined to events. We've earned the trust of global clients through creativity and precision, and now we're applying that same DNA to design experiences that go beyond occasions-into luxury, culture, and architecture.”

The new phase will see Le Mariage broadening its portfolio into immersive hospitality projects, branded lifestyle spaces, and bespoke cultural environments, combining design, innovation, and storytelling at a larger scale. This strategic shift comes at a time when global demand for experiential design is rising sharply, with luxury brands and institutions seeking to build emotional and lasting connections through space and experience.

By entering this broader creative arena, Le Mariage aims to integrate architecture, spatial design, technology, and emotion into cohesive experiences that transcend traditional categories of design.

Founded in 2009, Le Mariage has earned international acclaim for its ability to merge architectural artistry with flawless execution. The company's growth was driven by Ghayad's disciplined yet creative approach, establishing scalable systems that balanced innovation with operational efficiency. What began with high-profile weddings and corporate events soon evolved into a global studio serving elite clients across the Middle East, Europe, and Asia. By aligning creativity with a strong business model, Le Mariage built a structure capable of executing large-scale, high-value projects while maintaining design excellence.

“Growth was never about how fast we could expand; it was about how far we could lead,” said Ghayad.“We set out to prove that creative excellence and corporate growth can rise together.”

Le Mariage's global standing reached new heights during Qatar 2022, when the studio was commissioned to design and deliver VIP and VVIP guest experiences across stadium venues during one of the world's most prestigious sporting events. For Ghayad, the project symbolized more than prestige; it was proof that his philosophy of emotional design guided by architectural precision could succeed on the world stage.“It wasn't about luxury for the sake of luxury,” he explained.“It was about how the space made people feel-about crafting a moment that felt personal, authentic, and globally resonant.”

The successful delivery of this project not only placed Le Mariage among the world's leading experience design studios but also validated its ability to operate seamlessly under international standards.

Le Mariage's sustained success is rooted in Ghayad's rare fusion of artistry and business leadership. His approach, treating Le Mariage as both a design atelier and a corporate enterprise, allowed him to scale creatively and commercially. By combining design, architecture, production, and execution in-house, he maintained quality and efficiency. He also led strategic partnerships with international firms to enter new markets and expand the brand's footprint, while diversifying service offerings to unlock new revenue streams and growth opportunities.

Looking ahead, Ghayad envisions Le Mariage as a cultural and creative institution that shapes how the world experiences design. The company is already in advanced discussions for several international collaborations in Europe and the GCC, focusing on projects that blend art, technology, and architecture.

“When you earn trust at the highest level, it becomes your passport into new industries,” Ghayad said.“We're using that trust to redefine the boundaries of design, to craft experiences that inspire across generations.”

MENAFN04112025000049011007ID1110294868