(MENAFN- Newsfile Corp) Toronto, Ontario--(Newsfile Corp. - October 23, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (" Happy Belly " or the " Company "), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce the signing of a new franchise agreement and the securing of premium real estate for Heal Wellness (" Heal ") in the iconic Toronto Eaton Centre, one of Canada's busiest shopping destinations as we further expand our presence in Cadillac Fairview properties across Canada. Heal Wellness is a quick-service restaurant (" QSR ") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies.

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"This marks Heal's entry into one of the country's most high-profile and high-traffic retail destinations," said Sean Black, Chief Executive Officer of Happy Belly. The location's exceptional visibility and diverse foot traffic align perfectly with Heal's mission of making healthy, fresh, and convenient wellness foods accessible to Canadians coast to coast."
"Located in Toronto's bustling downtown core, the Eaton Centre attracts more than 50 million annual visitors-a dynamic mix of residents, professionals, students, and tourists. This new Heal Wellness location is positioned to capitalize on the Centre's unmatched visibility and steady flow of foot traffic, while serving a diverse customer base seeking premium, better-for-you dining options in a fast-casual environment."

This announcement follows a string of recent expansion milestones for Happy Belly across multiple provinces, reinforcing its mission to become Canada's leading restaurant consolidator.

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Heal Wellness continues to accelerate its coast-to-coast expansion, solidifying its growing position as Canada's leading smoothie bowl and wellness QSR brand. Founded with a mission to deliver quick, fresh wellness foods that support busy, active lifestyles, Heal Wellness offers a diverse range of smoothie bowls, smoothies, and super-seed grain bowls-all crafted with real fruit and enriched with superfoods such as açaí, pitaya, goji berries, and chia seeds. With 27 locations currently open and over 168 in development, Heal Wellness continues to gain nationwide momentum through consistent franchise growth and strategic real estate execution, contributing to Happy Belly Food Group's total of 626 contractually committed retail franchise locations across its portfolio of emerging brands-including Heal Wellness, iQ Food Co., Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and others-now in various stages of development, construction, and operation nationwide.

"Our predictable and disciplined growth engine continues to deliver measurable results as we expand our brands across Canada and create long-term value for our shareholders."

" We are just getting started," added Sean Black.

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
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About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.

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