(MENAFN- Mid-East Info)

• The first Emirati modern discount retailer, SAVA, combines high-quality products, affordable prices, convenience, and a modern shopping experience.
• SAVA's flagship location opens today in Deira with a second branch at Jumeirah Beach Residences.
• Two further stores to open this week and 10 locations across the UAE by year-end.

Dubai, United Arab Emirates,October 2025: Majid Al Futtaim, a leading pioneer in shopping malls, communities, retail, and leisure across the Middle East, Africa, and Asia, has launched SAVA, its first fully owned and operated modern discount retailer, designed for today's value-conscious shopper. Built on the promise of 'Simply Unbeatable Value,' SAVA combines quality products, affordable prices, and a convenient shopping experience. With 160 offers available to shoppers every week and over 1,600 products to choose from – SAVA is set to be the go-to destination for customers who want to stretch their dirhams further without compromising on the quality of their essentials and more.

The launch of SAVA, the first Emirati modern discount retailer, is in direct response to the growing needs of families who are looking to maximise their budgets without compromising on quality or convenience. This reflects Majid Al Futtaim's mission of care for communities and its commitment to serving today's value-conscious customers by offering accessible, high-quality everyday essentials that make life simpler, better, and more affordable.

As a purpose-driven company backed by decades of retail expertise, SAVA marks a pivotal, refounding moment for Majid Al Futtaim. The launch underscores the company's enduring commitment to investing in the UAE's grocery retail sector, drawing on proven capabilities in private-label development and a deep understanding of regional customer needs and preferences. SAVA is the next generation of grocery retailing, redefining value without compromising quality.

SAVA's flagship store opens today in Deira, with a second location opening in Murjan Tower, Jumeirah Beach Residences (JBR), Dubai. To celebrate the launch, the first 50 customers at each store will receive exclusive prizes and gifts.

• JBR – Murjan Tower: Doors open at 9:30 AM

• Deira – Al Muteena: Activities start at 11:00 AM

Disclaimer: All facts and figures in this release are accurate at the time of issuance.

About Majid Al Futtaim:

Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate with operations across the Middle East, Africa and Asia. Inspired by the vision of its late founder, Mr. Majid Al Futtaim, to create great moments for everyone, everyday; the company has grown into one of the region's most respected businesses. The Group employs more than 41,000 people and serves 600 million customers across its physical and digital ecosystem each year. With owned assets valued at US$19 billion, Majid Al Futtaim has the highest credit rating (BBB) among privately held companies in the region.

Majid Al Futtaim owns 29 shopping malls including the flagship Mall of the Emirates, Mall of Egypt, and Mall of Oman as well as the iconic City Centre destinations. Its real estate portfolio includes seven luxury hotels and five mixed-use developments, and it is the creator of highly sought after communities including Ghaf Woods and Tilal Al Ghaf in Dubai, Al Zahia in Sharjah and Al Mouj in Muscat

In 1995, Majid Al Futtaim introduced modern grocery retail to the region. Today, it owns and operates a portfolio of brands across a network of nearly 500 stores.

Majid Al Futtaim's assets and interests act as a gateway into the Middle East for global fashion, home and beauty brands, including lululemon, LEGO, Crate and Barrel, and Shiseido, as well as regional multi-brand, omnichannel concept store, THAT. It is the proud operator of more than 600 VOX Cinemas screens and owns a network of world-class leisure and entertainment experiences including the renowned Ski Dubai.

All of its retail and entertainment experiences are linked through SHARE, the UAE's fastest growing loyalty programme, which leverages AI and advanced data analytics to bring customers personalised rewards, unique experiences and great moments, everyday.

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