(MENAFN- News.Africa-Wire) Canon Central & North Africa (CCNA) (), a leading provider of imaging solutions, successfully hosted its annual Dealer Conference at Conrad Hotel, Dubai.“Themed “ICE: Innovation, Customer, and E”perience,⦣8217; this year’s edition carried special significance as CCNA celebrated its 10-year anniversary. The exclusive event brought together 100 partners from across Africa to’explore Canon’s strategic direction, celebrate milestones, and experience immersive solution-driven zones designed to address evolving market needs.

Al’gned with Canon’s strategy of getting closer to customers and enhancing customer experience, the conference served as a platform to strengthen partnerships and share a forward-looking business vision. Attendees gained insights into m’rket trends, CCNA’s strategic growth plans, and innovations des’gned to meet Africa’s diverse imaging requirements.

To facilitate a comprehensive ’nderstanding of Canon’s dive’se offerings, this year’s conference introduced strategically curated zones designed to deliver solution-oriented and vertical-focused experiences. Rather than showcasing products in isolation, each zone was thoughtfully crafte’ to demonstrate how Canon’s technologies integrate into real-world environments, addressing the evolving needs of customers and partners across industries.

Business-To-Consumer Zones: Strategic, Solution-Led Experiences

To facilitate a comprehe’sive understanding of ’anon’s offerings, this year’s conference introduced strategically curated B2C zones, shifting the focus from product showcases to solution-oriented, vertical-focused experien’es. The zones highlighted Canon’s legacy in cameras and printers, geographical growth, and strong positioning across key environments such as media agencies, workspaces, production studios, and educational space’. Attendees experienced how Canon’s imaging and printing technologies seamlessly integrate into real-world scenarios- from dynamic content creation and professional production setups to hybrid office solutions, education programs, and after-sales support through authorized service centers. A preview of upcoming product campaigns added momentum to Canon’s continued innovation journey.

Rashad Ghani, B2C Business Unit Director, said:
Business-To-Business Zones: A Un–fied Journey – Past, Present & Future

The B2B zones followed a unified storytelling journey, strategically il’ustrating Canon’s evolution from its legacy of workspace and professional solutions, to the launch of the new imageFORCE series that represents the next step in intelligent, platform-driven offerings, and a forward look at upcoming innovations such as new imageFORCE models, varioPRINT, LabelStream, and corrugated solutions. This approach’underscored Canon’s commitment to delivering intelligent, scalable solutions that enhance productivity and enable business growth across Africa.

Amine Djouahra, B2B Business Unit Director, said: “This conference was a strategic platf’rm to highlight Canon’s unified B2B journey, where legacy meets innovation and future ambitions. Our focus ’oes beyond products; it’s about enabling businesses with intelligent, scalable solutions that drive efficiency, productivity, and growth. Through this strategy, we continue to strengthen partnerships and position Canon as the trusted technology ally for businesses across Africa. I would also like to commend all our partners who have been recognized for their outstanding achievements- their dedication ’as been i”tegral to Canon’s success”.

The event concluded with a gala dinner and awards ceremony, honoring top-performing partners for their exce’tional contributions to Canon’s growth. The celebrations highlighted a decade of collaboration and success.

By hosting this milestone event, Canon has reinforced its leadership as an imaging solutions provider in Africa, while celebrating a decade of innovation, customer-centricity, and excellence. The conference not only looked back on Canon’s journey but also set the stage for future growth, innovation, and deeper partnerships.
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

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