(MENAFN- The Rio Times) Brazilian developer Even (EVEN3) reported a sharp acceleration in third-quarter activity, with net sales reaching R$866 million ($163 million), of which R$821 million ($155 million) correspond to the company's stake-an increase of 231% from a year earlier.

The jump was powered by a single high-end launch between July and September carrying a total sales value (VGV) of R$1.45 billion ($274 million).

Sales speed, measured by the industry's“VSO” rate of sales over available inventory, improved to 19% from 12% in the same period of 2024.

The step-up in launch scale is stark versus the third quarter of 2024, when Even brought only one project to market with VGV of R$168 million ($32 million). In the year to date, the company reports R$1.5 billion ($283 million) in net sales and R$2.1 billion ($396 million) in launches.

Not everything moved in a straight line up. Contract cancellations-known in Brazil as distratos-rose to R$70 million ($13 million) in the quarter, compared with R$36 million ($7 million) a year earlier.



While still a small share of total activity, rising cancellations can dilute reported sales and delay cash collections if the trend persists. What this means in plain terms: buyers are committing to higher-priced units more quickly than they did a year ago, a sign that demand at the top end of São Paulo's housing market remains resilient.
Luxury Launches Lift Sales but Cancellations Cloud Outlook
A bigger, luxury-weighted launch mix can support pricing and near-term cash generation. But higher cancellations are a reminder that some contracts fail to close, which can reduce the headline sales boost over time.

Why you should care: for investors, the quarter underscores how product mix and launch timing can swing sales, especially in Brazil 's capital-market-funded homebuilders.

For homebuyers and industry watchers, the numbers point to strong appetite for premium projects but also to the importance of financing conditions and contract discipline.

The next few months-how quickly the new project sells through and whether cancellations stabilize-will indicate how much of this sales surge ultimately turns into revenue and cash.

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