• 40,000 fitness enthusiasts, 1,000 competitors, and 400+ leading brands under one roof
• Headline trainers and global fitness icons: Kayla Itsines, Leana Deeb, James Smith, Bradley Simmonds, Diren Kartal
• HYROX 365 Challenge powered by GymNation - testing strength, speed, and endurance
•  James Smith Business Mentorship - exclusive business‑building sessions for fitness coaches & entrepreneurs
• Free student tickets
• Co‑located with Dubai Muscle Show and Dubai Active Industry - the region's biggest fitness weekend

 Dubai, United Arab Emirates, 27 August 2025: Igniting the city's fitness momentum and in collaboration with Dubai Sports Council, Dubai Active, the Middle East's leading health, fitness, and wellness event, is set to transform Dubai Exhibition Centre, Expo City, into the region's ultimate fitness playground for its ninth and most exciting edition, from 24^th to 26^th October 2025. Tickets are now on sale at

In the lead-up to Dubai Fitness Challenge (DFC) and held in partnership with DFC, this three-day festival will bring together 40,000 fitness enthusiasts for an unmissable weekend of back-to-back workouts, competitive challenges, and community‑driven experiences - with opportunities to meet some of the world's most renowned trainers and fitness icons.

Headlining this year's programme are Kayla Itsines, the Australian trainer whose fitness programmes have transformed millions worldwide; Leana Deeb, the global voice for women empowerment and modest fashion; and James Smith, bestselling author and one of the world's most in demand personal coaches, who will host an exclusive masterclass as part of a separately ticketed event. They will be joined by Bradley Simmonds, known for his high intensity training, and Diren Kartal, a UK based performance coach blending mindset and movement.

More than 400 leading brands, including Neutonic, MyProtein, The Beemine Lab, Going All In, and many more will take over 35,000 sqm of interactive space displaying the latest innovations in apparel, nutrition, supplements, hydration, recovery, and wellness tech. Visitors can also look forward to exclusive show-only giveaways and discounts across hundreds of participating brands.

James Smith will be hosting a separately ticketed Business Mentorship session, an expert led platform designed for coaches, trainers, and entrepreneurs to scale their ventures and grow their presence online, alongside free tickets for students, aged 15-18 years across the UAE.

Across three-action packed days, health and wellness enthusiasts can explore the Active Arena, the epicentre for workouts led by headline talents and masterclasses; the Going All In Fitness Stage, hosting high-energy group workouts; the Yoga & Pilates Studio, offering restorative movement and mindfulness experiences; and Dubai Active Talks, a dedicated platform for experts to share insights on the latest health and wellness trends. Together, these spaces will create an immersive fitness experience designed for everyone - from seasoned athletes to first‑time challengers.

The HYROX 365 powered by GymNation returns, bringing a high-octane benchmark workout that combines running with functional training to test strength, endurance, and mental resilience.  The Future Champions Combat Arena, in collaboration with Team Nogueira, will also spotlight rising combat sports talent.

Tom Reece, Marketing Director of IEG Middle East, said: “Dubai Active has grown into one of the region's most anticipated fitness events, and now in its ninth edition, the enthusiasm from the community only continues to grow. This event is more than just an exhibition - it's a celebration of movement, health, and connection. Whether you're coming for the headliner workouts, to take on the HYROX 365 Challenge, or to discover the latest innovations from leading fitness brands, there truly is something for everyone at Dubai Active 2025.”

This year's event is made possible by key partners: The Beemine Lab (Platinum Sponsor), Sweat and REPZERO (Gold Sponsors), Going All In (Main Fitness Stage), G8TS (App Partner), SheRuns (Strategic Partner), and Bluewater (Sustainability Partner).

Organised by IEG Middle East and co-located with Dubai Muscle Show and Dubai Active Industry, Dubai Active 2025 creates the largest fitness and wellness weekend in the Middle East. The event runs daily from 10AM-7PM, offering non‑stop workouts, expert talks, and meet‑and‑greet opportunities with the biggest names in fitness.

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