Doha, Qatar: While most brands are still chasing numbers on spec sheets, how has iCAUR won fans in over 100 countries with its identity as a CoolPlayer. The secret behind that success will be revealed at the 2025 iCAUR International User Summit, taking place from 17 to 21 October. This year's theme, Free Play, invites users worldwide to unlock a double celebration of tech and play - sparking a cool wave made just for CoolPlayers.

When it comes to cool, nothing speaks louder than visuals. And from what's been teased so far, iCAUR clearly isn't settling for the usual static car display. Instead, the brand is rolling out its full lineup of customised ecosystem models, each designed to impress with bold paint jobs and playful add-ons.

The result is a visual feast that turns the booth into a ready-made studio. For CoolPlayers who live to capture and share, every snapshot is social media gold - the kind of content that racks up likes before you've even left the venue.

iCAUR has built its name as a trend-driven automotive ecosystem brand. Every stop on its global journey - from Malaysia to Dubai to South Africa's FOM - has drawn plenty of attention. When it comes to cool, the brand has never failed to deliver. With media and guests from around the world in attendance, iCAUR's“Born To Play” spirit will be on full display. Expect plenty of interactive surprises waiting to be unlocked on site.

Tired of the same old test-drive routine - staff lectures, a quick passenger seat spin, and that's it? iCAUR's Golden Extended-Range Experience Camp flips the script. On-site, a fully immersive off-road course has been built. You might have tackled U-turns, S-curves, humps, or single-plank bridges before. But iCAUR is going bigger: rolling waves, water crossings, and crater-like bumps straight out of real off-road terrain. This is your chance to get behind the wheel and truly feel iCAUR's core technologies - i-AWD and REEV.

From its debut at Auto Shanghai to appearances across ASEAN, the Middle East, and South Africa, iCAUR has stayed true to its core philosophy: making advanced technology accessible and leading in category innovation. With billions of global impressions and coverage in over 100 countries, it's clear that users everywhere are drawn to iCAUR as the CoolPlayer that is both stylish and fun.

At this summit, iCAUR won't just present slides. From REEV's Golden Extended-Range system to i-AWD off-road capability, everything is open for guests to experience firsthand - whether for daily commutes, tackling tricky terrain, or off-road adventures. The showcase goes further: cutting-edge solid-state batteries face an Extreme Safety Challenge on-site, including short-circuit, fire-resistance, puncture, blade, and drill tests. Adding to the high-tech vibe, the second-generation AiMOGA robot joins the action, making the event a full-on tech playground.

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