(MENAFN- ForPressRelease) Mumbai, 8 October, 25: Khetika, the clean label food brand built on the promise of purity and honest choices, today unveils its new digital film "Acchai Se Farak Padta Hai" - a touching narrative that reminds us how small acts of goodness create real difference.

The film unfolds during Diwali preparations in a modern Indian home, where children playfully enact the Ramayan with toy bows and painted moustaches. In the kitchen, the house help, Shabari, is seen preparing kheer with Khetika dry fruits, symbolising prosperity and purity. Focused on her work, Shabari hadn't planned to take time off and was ready to come the next day - until the child playing Ram gently reminds her, "Diwali to aapke ghar mein bhi hai na," sparking a heartfelt realization for her and Ram's mother.

His words prompt the mother to reflect, leading her to acknowledge Shabari's role with gratitude. She offers her kheer enriched with Khetika dry fruits and a Khetika gift box, underlining the film's message that while rituals brighten homes, it is acchai that truly makes celebrations meaningful.
Speaking on the launch of the campaign, Dr. Prithwi Singh, CEO, Khetika said: “This digital film is deeply personal to us because it mirrors what Khetika stands for - purity, honesty, and inclusivity. With 'Acchai Se Farak Padta Hai,' we wanted to remind people that true celebrations go beyond rituals and decorations. Just as our preservative-free dry fruits add goodness to something as simple as kheer, choosing kindness and gratitude brings depth to our relationships and traditions. We hope the campaign inspires people to celebrate with authenticity and goodness this festive season."

With 'Acchai Se Farak Padta Hai', Khetika extends its festive wishes to households across India, reminding everyone that celebrations are most meaningful when shared with sincerity and gratitude. This Diwali, the brand encourages families to make mindful choices and celebrate the season in the spirit of genuine goodness.


About Khetika

Started by Prithwi Singh, Co-founder & CEO, Darshan Krishnamurthy, Co-founder & CTO, Raghuveer Allada, Co-founder & CFO, in 2017, Khetika is one of India's largest clean and healthy food brands in the staples category, committed to transforming the way the world eats. The brand offers a wide range of preservative-free food products - including batters, spices, chutneys, millet-based staples, makhana, and dry fruits- developed through traditional stone-ground processes and clean-label innovation. Khetika's proprietary tech-enabled supply chain operates across both ambient and chilled categories, enabling real-time distribution to online channels, offline channels and through SuperZop, to traditional trade. Khetika has established a trusted network of farmers across 14 Indian states for procurement, ensuring traceability, quality, and fair value sourcing.

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User :- Jemin Shah

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