(MENAFN- elsol) New Delhi, October 2025: This festive season, Miraggio launches The Invite, a campaign that captures the true spirit of celebrations, the energy, the excitement, and the unforgettable stories that make this time of year so special. Instead of focusing only on the grand moments, The Invite shines a light on everything that builds up to them, the outfit meltdowns, the playlist debates, the last-minute gifting scrambles, and the dazzling entrances. At the heart of every look and every memory is a Miraggio bag, styled as the ultimate festive companion.
Set against the backdrop of sparkling lights, laughter-filled living rooms, and wardrobe chaos, The Invite by Miraggio brings alive relatable festive moods through distinct personalities: The Designated DJ, The Overdresser, The Perfectionist, and The Thoughtful One. Each character reflects the quirks and charm of festive prep, with Miraggio bags woven seamlessly into their style
This festive collection showcases nearly 20 styles, each crafted to mirror the energy and sparkle of the season. Making its debut are Miragg’o’s first-ever box clutches, sleek, glamorous, and designed to turn heads. From versatile day-to-night silhouettes to statement pieces made for grand entrances, the collection celebrates every festive persona. With its blend of functionality and high-shine glamour’ it’s a curation made to host, gift, and sparkle through the celebrations.
Speaking on the launch, Mohit Jain, Founder & CEO, Miraggio, shared: “Festive season is not just about the big moment at the p’rty; it’s about the stories that unfold around it. With The Invite, we wanted to create a narrative that feels instantly relatable, a reflection of the excitement, chaos, and glamour that define Indian festivities. Miraggio bags don’t just complement the look; they complete the memory. This campaign is our way of celebrating individuality, togetherness, and the joy of being unapologetically yourself, with bags designed to carry not just essentials, but the spirit of the seaso”.”
Adding to the festive excitement, Miraggio will also host a special Gifting Concierge Pop-Up featuring its new BYOB (Build Your Own Box) concept from 4th to 10th October at Nexus Select CITYWALK Mall, New Delhi. Styled like a chic gift room, the pop-up offers a one-of-a-kind retail experience where guests can enjoy complimentary personalisation, luxe wrapping, and a curated range of bags to choose f om.
To make the experience even more engaging, the pop-up will feature a series of interactive stations: a Nail Bar for festive nail refreshes, a Customization Zone for adding personal touches, a Photo Op Spot, and a Mirror Selfie station to strike your best pose with your Miraggio bag. Together, these playful elements create a vibrant, celebratory atmosphere that perfectly mirrors the campaign itself.

MENAFN09102025007767016666ID1110171454