(MENAFN- GlobeNewsWire - Nasdaq) The neck and shoulder massager market is set for growth driven by rising stress, sedentary lifestyles, and an aging population. Opportunities include developing AI-driven, portable products and expanding distribution in Asia Pacific and Latin America. Targeting corporate and elderly consumers presents further potential.

Dublin, Oct. 08, 2025 (GLOBE NEWSWIRE) -- The "Neck and Shoulder Massager Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2032 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)" report has been added to ResearchAndMarkets's offering.
The global neck and shoulder massager market size is likely to be valued at US$ 4.4 Bn in 2025 and is estimated to reach US$ 8.1 Bn by 2032, growing at a CAGR of 9.11% during the forecast period from 2025 to 2032.

Rising stress levels, sedentary lifestyles, and a surge in musculoskeletal conditions are pushing consumers toward accessible wellness products. With the increasing availability of innovative massage technologies and portable models, these devices are becoming household essentials.
The neck and shoulder massager market comprises a wide array of personal care devices designed to relieve muscle tension, reduce fatigue, and promote relaxation. These massagers employ different mechanisms such as vibration, kneading, heat therapy, and shiatsu techniques. The increasing trend toward at-home wellness solutions, along with growing consumer awareness about self-care, has significantly accelerated market demand.

Additionally, advancements in product ergonomics and smart features like app connectivity and customizable massage settings have further fueled market growth across different consumer demographics.
Key Market Drivers:
Several critical factors are propelling the growth of the neck and shoulder massager market. Rising cases of chronic neck and shoulder pain due to long working hours and poor posture have increased the demand for therapeutic and ergonomic wellness solutions. The popularity of home-based healthcare devices is growing, driven by convenience and affordability. Additionally, the expanding aging population, who are more prone to joint stiffness and muscular discomfort, contributes significantly to product adoption. Increasing online penetration and marketing through social media platforms have also improved product visibility and accessibility.
Market Restraints:
Despite growing demand, the market faces a few limitations. High-quality neck and shoulder massagers with advanced features can be costly, limiting their affordability for middle-income consumers in emerging economies. In addition, inconsistent performance among low-cost products and the presence of counterfeit brands may lead to consumer dissatisfaction. A lack of professional consultation before use and improper usage could also pose health risks, hindering trust in some segments. Furthermore, market penetration in rural regions remains low due to limited awareness and distribution challenges.
Emerging Business Opportunities:
The neck and shoulder massager market is poised for growth, especially with increasing investments in R&D to develop portable, AI-driven, and multi-functional products. Opportunities exist in targeting corporate employees, fitness enthusiasts, and the elderly population through tailored product designs and packages. Expanding distribution networks in tier-II and tier-III cities, especially across Asia Pacific and Latin America, can unlock new revenue streams. Collaborations with physiotherapy centers, wellness chains, and e-commerce platforms offer additional avenues for strategic growth.
Regional Outlook:
Asia Pacific is projected to dominate the global neck and shoulder massager market during the forecast period, led by countries like China, Japan, and South Korea - regions with deep-rooted wellness traditions and high product innovation. North America follows closely due to increased adoption of wellness devices and technological integration in personal care. Europe also exhibits steady growth supported by a health-conscious population and rising disposable incomes. Meanwhile, the Middle East & Africa and Latin America are expected to present emerging opportunities through urbanization and growing e-commerce access.
Leading Companies:
Prominent players in the neck and shoulder massager market include JSB Health & Fitness Pvt. Ltd., Nekteck, OSIM International, HoMedics, Family Inada Co., Ltd., FUJIIRYOKI, Human Touch, SKG, Panasonic Corp., Beurer GmbH, Wenzhou Huifan Technology Co., Ltd., Prospera Corp., and CERAJADE KYOSUNGMED, among others. These companies are heavily investing in technology-driven product enhancements, expanding their geographic footprint, and engaging in strategic collaborations to gain a competitive edge. Emphasis on portable design, customer experience, and digital marketing are key to sustaining market share.

Market Overview

• Future Projections
• Key Market Trends
• Regional Snapshot, by Value, 2025
• Analyst Recommendations
• Market Dynamics
• Value Chain Analysis
• Porter's Five Forces Analysis
• COVID-19 Impact Analysis
• Supply
• Demand
• Impact of Ukraine-Russia Conflict
• Economic Overview
• World Economic Projections
• PESTLE Analysis

Companies Featured

• JSB Health & Fitness Pvt. Ltd.
• Nekteck
• OSIM International
• HoMedics
• Family Inada Co., Ltd.
• FUJIIRYOKI
• Human Touch
• SKG
• Panasonic Corp.
• Beurer GmbH
• Wenzhou Huifan Technology Co., Ltd
• Prospera Corp.
• CERAJADE KYOSUNGMED

Market Segmentation:

By Product Type:

• Vibrating Massagers
• Manual Massagers
• Impulse Massagers
• Shiatsu Massagers
• Others

By Power Type:

• Cordless
• Corded

By Price Range:

• Below US$ 100
• US$ 100-US$ 200
• US$ 200-US$ 300
• US$ 300 and Above

By End User:

• Spas & Massage Parlors
• Households
• Physiotherapy Clinics
• Private Hospitals
• Others

By Sales Channel:

• Direct Sales
• Hypermarkets/Supermarkets
• Specialty Stores
• Departmental Stores
• Multi-Brand Stores
• Online Retailers
• Other Sales Channels

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa

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