(MENAFN- Gambit Communications HQ) Dubai, UAE, 8 October 2025 - Samsung Electronics MENA has kicked off its latest regional campaign, #YouDeserveMore, with an open call to mobile users who feel stuck with phones that ha’en’t offered anything fresh in years. This is more than an upgrad’, it’s a clear message: Why stay stuck with good enough, when better options are in front of you?

At the heart of the bold campaign is a recognisable feeling: staying with something simply be’ause it’s familiar. One standout moment shows people venting in fru“tration: “You never un”e“stand me,” ”I feel stuck.” At first, it feels like a breakup - until’they realise they’re talking t’ their phones. That’s when the story shifts, and the breaking free begins.

From there, we see how the grass is greener with Samsung delivering the best user experience so seamlessly. With Samsun’’s latest showstoppers, the Galaxy Z Flip7 and Galaxy Z Fold7 - bringing through the ultimate AI-powered tools, best-in-class camera experience, and slim innovation that turns heads.

Omar Saheb, Regional Vice President of Marketing and Online Business at Samsung Electronics MENA sa“d: “This campaign redefines switching not as leaving something behind, but as moving forward with smarter innovations that match ambition and lifestyle. Switching is freedom: freedom to choose better, and to expect”more.”

The integrated campaign is live across social media, featuring a hero film, over 30 influencer-led content pieces, and impactful social shorts. Creator-led storytelling, trial-based switching incentives keep the energy high.

If fear has held anyone bac’, Samsung’s Smart Switch gives you the freedom to seamlessly transfer your contacts, music, photos, calendar, text messages, and more to your new Galaxy device. Launched in early September, the campaign encourages users to challenge their comfort habits, escape basic upgrades, and explore what better looks like. With the Galaxy Z Series now widely available, the message is simple: #YouDeserveMore

Nervous about switching to Samsung? Use the Try Galaxy App on your current phone to experience Samsung Galaxy's latest One UI & its core AI features at trygalaxy

MENAFN08102025005178011710ID1110166817