(MENAFN- Swissinfo) The Swiss watch industry is facing difficulties in the face of US tariffs. However, according to a study by the consulting firm Deloitte, the industry has proved resilient so far. This content was published on October 8, 2025 - 09:40 3 minutes Keystone-SDA

• Deutsch de Schweizer Uhrenindustrie steht vor Problemen wegen US-Zöllen Original Read more: Schweizer Uhrenindustrie steht vor Problemen wegen US-Zölle

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Import duties of 39% on Swiss watches have been in force in the US since August 2025. This is a blow to the watch industry's most important export market. Added to this are the strong franc, falling demand in other regions and increasing price sensitivity among customers, as Deloitte writes in the study published on Wednesday.

Last year, watches worth CHF4.4 billion ($5.5 billion) were exported to the US. The largest export market for Swiss watches accounted for almost 17% of global Swiss watch exports.

Higher prices

However, the industry has proved resilient so far: according to Deloitte, the value of exported watches fell by a comparatively slight 1% between January and August 2025 compared to the previous year.

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This content was published on Sep 12, 2025 The 39% customs duties on Swiss exports to the US, which came into force a month ago, are a big concern for watchmakers. How will they react?

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