You Can't Complete The Puzzle Without A Crisis Plan

2025-10-02 11:46:22

(MENAFN- GlobeNewsWire - Nasdaq) Denver, CO, Oct. 02, 2025 (GLOBE NEWSWIRE) -- Business owners are planners by nature. They map out budgets, sales targets, and marketing calendars. But when it comes to crisis communications? 1 in 5 admit they've left that piece of the puzzle blank.

Even among the businesses that do claim to have a crisis plan, most fall short. In a survey M&C Communications conducted, we asked,“What do businesses' communications-centered crisis plans cover?” The majority pointed to only the most basic elements:

62% said their plan included internal messaging to employees
60% said it covered social media protocols

But far fewer had built in critical components:

Only 39% said their plan included PR-drafted media responses
Just 24% said they included stakeholder notification
And a small number, 1%, admitted they weren't even sure what their plan actually covered

The survey also posed a critical question:“How confident are you that your business would know what to say publicly during a crisis?”

The results revealed a striking contradiction. Nearly 6 in 10 leaders (59%) said they were completely or very confident, with 27% completely confident and 32% very confident. Another 29% were only somewhat confident, while 12% admitted they were hardly or not at all confident.

On the surface, confidence looks strong. But without complete, tested plans in place, that confidence can become a false sense of security, and the missing piece that leaves a business unprotected when a crisis strikes.

If you'd like to protect your reputation, give us a call at 720-273-0927 or visit mandccommunications for actionable PR tips to protect your brand and stay ahead of the next crisis.

About M&C Communications
For 16 years, M&C Communications has proven to be an expert in Insider Media RelationsTM and Brand Protection PRTM, providing businesses with strategic public relations plans and effective content creation services. M&C Communications helps companies enhance visibility and achieve marketing objectives while maintaining brand resiliency.

CONTACT: Diane Mulligan M&C Communications 720-273-0927 ...

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