Vitamin K2 Market Size, Share, Demand & Growth Forecast By 2033

(MENAFN- Straits Research) Introduction

Vitamin K2 is a fat-soluble vitamin that plays a crucial role in calcium metabolism, supporting bone mineralization and cardiovascular health. It activates proteins that help direct calcium to bones and teeth while preventing its accumulation in arteries. K2 is commonly used in dietary supplements, functional foods, and fortified beverages. The market is driven by increasing demand for natural and plant-based supplements, expanding functional food applications, and rising interest in preventive and holistic healthcare solutions.

Market Dynamics Rising prevalence of osteoporosis and cardiovascular diseases drives the global market

The global vitamin K2 market is being propelled by the increasing prevalence of osteoporosis and cardiovascular conditions worldwide. Factors such as aging populations, sedentary lifestyles, and poor dietary habits are elevating the risk of bone fractures and heart-related issues, driving interest in preventive nutrition.

• A 2025 study indicates that nearly 50% of women over 50 in the U.K. are expected to experience osteoporotic fractures during their remaining lifetime, significantly higher than men of the same age. Likewise, the 2025 American Heart Association“Heart Disease and Stroke Statistics” update reports that almost 47% of U.S. adults have high blood pressure, a major cardiovascular risk factor.

These developments are fueling growing demand for vitamin K2 supplements and fortified foods.

Growing partnerships between supplement brands and pharma companies create tremendous opportunities

The global vitamin K2 market is benefiting from expanding opportunities through partnerships between supplement brands and pharmaceutical companies. These collaborations aim to bridge scientific research with consumer awareness, helping brands effectively communicate the health benefits of vitamin K2.

• For instance, in 2025, Gnosis by Lesaffre sponsored the 7th Osteoporosis Congress in Padova, Italy, convening experts in nephrology, osteoporosis, and bone health to advance knowledge on vitamin K2.
• In 2025, Balchem launched a consumer-focused campaign for its K2VITAL ingredient after a successful trial with the FC Bayern Women's football team, promoting bone and cardiovascular health.

Such initiatives underscore a growing trend of strategic collaborations that foster innovation and enhance consumer education in the vitamin K2 market.

Regional Analysis

North America remains the dominant region in the global vitamin K2 market, driven by rising health awareness and strong supplement consumption. The region benefits from well-established pharmaceutical and nutraceutical industries, with major players investing in R&D and innovative product launches. Partnerships between ingredient suppliers and supplement brands are accelerating the introduction of functional foods and fortified beverages. Moreover, regulatory support and growing consumer preference for preventive healthcare contribute to the consistent market growth, making North America a critical hub for vitamin K2 development and commercial adoption.

Key Highlights

• The global vitamin K2 market size was valued at USD 272.43 million in 2024 and is estimated to grow from USD 306.48 million in 2025 to reach USD 805.87 million by 2033, growing at a CAGR of 12.93% during the forecast period (2025–2033).
• By Product, the market is segmented into MK-7 and MK-4. The MK-7 segment dominates the global market.
• By Dosage Form, the market is segmented into Capsules/Tablets, Softgels, Liquid, and Others. The capsules and tablets segment dominates the global market.
• By Source, the market is segmented into Natural and Synthetic. The Synthetic Vitamin K2 segment dominates the global market.
• By Indication, the market is segmented into Bone Health, Heart Health, Blood Clotting, and Others. The Bone health segment dominates the global market.
• By Application, the market is segmented into Health Supplements and Functional Foods, and Beverages. The Health supplements segment dominates the global market.
• By Distribution Channel, the market is segmented into Offline and Online. The offline segment dominates the global market.
• North America is the most significant shareholder in the global market.

Competitive Players

NOW Foods

Life Extension

Pharmavite (Nature Made)

Nestlé (Garden of Life)

Bronson

NatureWise

others

Recent Developments

• In August 2025, Rasayanam introduced an advanced Vitamin D3 + K2 supplement aimed at enhancing bone strength and cardiovascular health. This product combines the synergistic effects of Vitamin D3 and Vitamin K2 to support calcium absorption and arterial health. The supplement is designed to cater to individuals seeking improved bone density and heart function.

Segmentation

By Product

MK-7

MK-4

By Dosage Form

Capsules/Tablets

Softgels

Liquid

Others

By Source

Natural

Synthetic

By Indication

Bone Health

Heart Health

Blood Clotting

Others

By Application

Health Supplements

Functional Foods and Beverages

By Distribution Channel

Offline

• Pharmacies & Drug Stores
• Hypermarkets/Supermarkets
• Others

Online

By Regions

North America

Europe

Asia-Pacific

Latin America

The Middle East and Africa

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