Colombia Avocado Board Hires Golin For US Comms
(MENAFN- PRovoke)
ORLANDO, FL - The Colombia Avocado Board has named Golin its US marketing and communications partner, tasking the agency with developing a new creative direction and comprehensive branding initiative for Avocados From Colombia.
The partnership is aimed at strengthening CAB's US. market position and supporting its goal of reaching 330 million pounds in avocado exports by 2029. Golin will lead the development of brand guidelines, an integrated creative strategy, campaign assets, and event support.
The new branding will debut at upcoming produce trade shows, with plans to showcase a 90-second video and immersive brand experiences. The program will also include digital asset production and strategies for earned and social media.
The collaboration comes as Colombia projects 165 million pounds in avocado exports for 2025. The world's fourth-largest avocado exporter, Colombia has seen triple-digit growth in US shipments, with 95% of its exports directed to East Coast markets, the agency said.
The partnership is aimed at strengthening CAB's US. market position and supporting its goal of reaching 330 million pounds in avocado exports by 2029. Golin will lead the development of brand guidelines, an integrated creative strategy, campaign assets, and event support.
The new branding will debut at upcoming produce trade shows, with plans to showcase a 90-second video and immersive brand experiences. The program will also include digital asset production and strategies for earned and social media.
The collaboration comes as Colombia projects 165 million pounds in avocado exports for 2025. The world's fourth-largest avocado exporter, Colombia has seen triple-digit growth in US shipments, with 95% of its exports directed to East Coast markets, the agency said.
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