Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend On Roku, Amazon Fire TV, Samsung Smart TV, And Apple TV In August 2025

(MENAFN- GlobeNewsWire - Nasdaq) Pixalate's research shows that the Bundle ID for Samsung TV Plus (g15147002586) ranked first on Samsung Smart TV, while the Bundle ID for Hulu led on Roku plus). On Apple TV, the Bundle ID for Plex (383457673) was the most popular, and on Amazon Fire TV, the Bundle ID for Pluto TV (b00kdsgipk) held the No. 1 spot

LONDON, Sept. 22, 2025 (GLOBE NEWSWIRE) -- Pixalate , the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the August 2025 Top 100 Most Popular Bundle ID Rankings for Open Programmatic Connected TV (CTV) Advertising .

The list includes the global top 100 most popular Bundle IDs for open programmatic advertising across the most popular CTV platforms, including Roku , Amazon Fire TV , Samsung Smart TV , and Apple TV . The rankings are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after removing invalid traffic (IVT), as measured by Pixalate.

The reports also include the top 10 most popular Bundle IDs for each CTV platform in key regions, including North America (NA), Europe, the Middle East, Africa (EMEA), and Latin America (LATAM).

Key Findings

• On Amazon Fire TV, the top 100 Bundle IDs map to 93 distinct CTV apps
• On Roku, the top 100 Bundle IDs map to 82 distinct CTV apps
• On Apple TV, the top 100 Bundle IDs map to 91 distinct CTV apps
• On Samsung Smart TV, the top 100 Bundle IDs map to 81 distinct CTV apps

10 Most Popular Bundle IDs for programmatic advertising in CTV (August 2025)

Roku

Bundle ID	App Name	App Store ID	Developer Name
	Hulu	2285	Hulu LLC
41468	Tubi - Free Movies & TV	41468	Tubi, Inc
151908	The Roku Channel	151908	Roku
43465	Fubo: Watch Live TV & Sports	43465	fubo
74519	Pluto TV - Free Movies/Shows	74519	Pluto Inc.
13535	Plex - Free Movies & TV	13535	Plex GmbH
44856	NFL	44856	NFL
46041	Sling TV - Live Sports, News, Shows + Freestream	46041	Sling TV L.L.C.
12716	AMC	12716	AMC Networks
35058	Lifetime	35058	A+E Global Media

Amazon Fire TV

Bundle ID	App Name	App Store ID	Developer Name
b00kdsgipk	Pluto TV - Watch Free Movies, Shows & Live TV	B00KDSGIPK	Pluto TV
b004y1wcde	Plex: Stream Movies & TV	B004Y1WCDE	Plex, Inc.
b00e5nh6yg	Lifetime	B00E5NH6YG	A+E Networks
b075nthvjw	Tubi: Watch Free Movies & TV Shows	B075NTHVJW	Tubi, Inc
b019cvakmk	Paramount Network	B019CVAKMK	Paramount Network
b004u7bxbo	Crunchyroll	B004U7BXBO	Crunchyroll, LLC
b00odc5n80	Sling TV	B00ODC5N80	Sling TV LLC
b017jevtp4	HGTV GO	B017JEVTP4	Scripps Networks, LLC
b00e81o27y	ESPN for Fire TV	B00E81O27Y	ESPN Distribution, Inc.
b07bkpfxtj	Philo: Live TV, Movies, Shows and Free Channels	B07BKPFXTJ	Philo

Apple TV

Bundle ID	App Name	App Store ID	Developer Name
383457673	Plex: Watch Live TV and Movies	383457673	Plex Inc.
1456618978	BET+	1456618978	BET Networks
905401434	Fubo: Watch Live TV & Sports	905401434	fuboTV Inc.
493619333	MLB	493619333	MLB
576009463	HISTORY: Shows & Documentaries	576009463	A+E Global Media
711074743	FanDuel Sports Network	711074743	Diamond Digital Group LLC
376510438	Hulu: Stream TV shows & movies	376510438	Hulu, LLC
1508186374	Peacock TV: Stream TV & Movies	1508186374	Peacock TV LLC
331786748	CNN: Live & Breaking News	331786748	CNN Interactive Group, Inc.
307184892	CBS Sports App: Scores & News	307184892	CBS Interactive

Samsung Smart TV

Bundle ID	App Name	App Store ID	Developer Name
g15147002586	SAMSUNG TV PLUS	G15147002586	Samsung Electronics Co., Ltd.
g19068012619	Fubo: Watch Live TV & Sports	G19068012619	fuboTV Inc.
g17243010190	ESPN	G17243010190	Disney Electronic Content, Inc.
g17198010041	Sling TV	G17198010041	Sling TV L.L.C.
g15115002089	Tubi - Free Movies & TV	G15115002089	Tubi, Inc.
g00002687241	Plex	G00002687241	Plex, Inc.
g18204011567	Cinehouse	G18204011567	Digital Media Rights, LLC
g18229011675	Pluto TV	G18229011675	Pluto TV, Inc.
g17268010273	Redbox	G17268010273	Redbox Automated Retail, LLC
g18263011896	DAZN	G18263011896	DAZN Limited

Why is it important to see the top Bundle IDs for CTV apps?

In CTV advertising, programmatic advertisers use“Bundle IDs” to identify specific CTV apps. A lack of standardization around the syntax of Bundle IDs has led to confusion around targeting and measurement, creating a vulnerability that ad fraudsters can exploit.

Pixalate's Bundle ID to App Store ID mapping APIs can help by consistently handling Bundle IDs, ensuring accurate tracking, measurement, and reporting.

Additionally, the IAB Tech Lab has issued guidelines for using app IDs, and OpenRTB 2.6 has offered support for Channel and Network Objects information to avoid overloading the Bundle ID field.

Download the Top 100 CTV Bundle ID Rankings in August 2025 for each platform here:

Samsung Smart TV
Amazon Fire TV
Apple TV
Roku

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).

Disclaimer

The content of this press release, and the August 2025 Top 100 Most Popular Bundle ID Rankings for Global Open Programmatic Connected TV (CTV) Advertising Report (the“Report”), reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Report and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.

Contact: Nina Talcott
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