
Goji Labs Partners With Iconic KCRW To Reimagine Member Digital Experiences
This effort underscores Goji Labs' commitment to mission-driven and nonprofit platforms, and to using UX strategy and product thinking to empower public service organizations.
Goji Labs has announced a new partnership with KCRW
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To lay the foundation for a more engaging and scalable digital experience, KCRW partnered with Goji Labs on a full-platform overhaul of their streaming app experience, and built a whole new offering for their members that included:
- Conducting a competitive analysis and reviewing similar digital platforms to inform feature prioritization and positioning Performing a UX audit to identify friction points and usability gaps across the entire app Developing a product strategy playbook to align stakeholders around a shared vision and roadmap Re-architecting the app's information structure for intuitive, content-forward navigation Designing and building a mobile-first , fully responsive interface optimized for audience engagement Implementing scalable infrastructure to support user accounts and future personalization Migrating the platform to a modern content management system to make publishing and maintenance faster and more flexible Creating a custom CarPlay and Android Auto experience to extend streaming access into connected vehicles
"From day one, we approached KCRW's platform like a true product - not just an app rebuild. That meant putting listeners first: mapping their journeys, removing friction, and making discovery feel effortless. By aligning UX strategy with KCRW's mission, we weren't just redesigning a platform - we were expanding its reach," said Goji Labs CEO & Co-founder David Barlev.
Product details will be available soon, including an overview of the new experiences developed through this collaboration.
Learn more about Goji Labs' mission-driven UX and digital product services at .
About Goji Labs
Goji Labs is an award-winning digital product agency in Los Angeles. We help leading brands turn complex challenges into intuitive products through strategy, design, and development, launching 400+ products and enabling $1B+ in funding - and counting.
About KCRW
KCRW is an award-winning public radio station and cultural institution based in Los Angeles, producing original content in music, news, and culture. As NPR's flagship member station in Southern California and a community service of Santa Monica College, KCRW connects diverse communities through human-hosted programming, acclaimed storytelling, and live experiences across 89.9FM, digital platforms, and global events.

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