Boats Group Expands AI And Data Capabilities To Help Sellers Make Smarter, More Confident Decisions

(MENAFN- PR Newswire)

MIAMI, Aug. 21, 2025 /PRNewswire/ -- Boats Group, a leading global marketplace for boats, today announced a significant expansion of its AI and data capabilities, delivering real-time market intelligence, deeper insights, and smarter marketing tools for sellers. These updates reflect Boats Group's ongoing investment in its products to provide maximum value in an increasingly competitive industry.

Turning data into actionable insights
In a market where buyer expectations are evolving rapidly, having timely, accurate information is key. Boats Group's enhanced tools give sellers a clearer picture of buyer behavior, market trends, and inventory opportunities, helping them make confident, informed decisions.

• Real-Time Search Data: Sellers gain visibility into what buyers are actively searching for, revealing current demand and emerging trends.
  
• AI-Powered Market Insights: Next-generation AI overlays existing market intelligence to guide sellers in optimizing inventory, predicting buyer preferences, and identifying new opportunities.
  
• Expanded Registration Data: Integration of registration data with sold boat information offers a more complete view of market activity.
  
• Custom Audiences for Retargeted Marketing: Enhanced data capabilities allow dealers to reach the right buyers with targeted campaigns, ensuring inventory visibility and engagement.

"Boats Group operates in a highly competitive marketplace, and we are committed to continuously investing in tools and insights that help our sellers stay ahead," said Mike Grabowski, Chief Product Officer at Boats Group. "Our focus is on turning the scale and quality of our audience into actionable intelligence, so sellers can optimize their inventory, connect with buyers more effectively, and grow their business with confidence."

These updates underscore Boats Group's dedication to providing sellers with the most comprehensive, real-time view of the boating market. By combining audience-driven insights with advanced AI and data analytics, Boats Group empowers sellers to act decisively, respond to trends quickly, and maximize the impact of their inventory and marketing efforts.

About Boats Group

Boats Group operates the world's leading online marketplaces for buying and selling boats, including Boat Trader, YachtWorld, and boats. With a global audience of millions of boat buyers, we provide data-driven marketing solutions, AI-driven tools, financing services, and industry insights to help OEMs, dealers, and brokers maximize their sales potential.

Media Contact: Courtney Chalmers
VP of Marketing, Boats Group
Email: [email protected]
Phone: 1-877-354-4069

SOURCE Boats Group

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