Email And SMS Marketing In 2025: The Profitable Channel Too Many Brands Overlook

(MENAFN- GetNews) As paid media costs rise and new platforms crowd the landscape, one channel continues to deliver unmatched ROI: Email and SMS marketing. For eCommerce and direct-to-consumer brands, these owned channels are the foundation for scalable growth, retention, and predictable revenue.

At Sama Lab , we've scaled brands across industries,coffee, wellness, fashion, tech,by building full-funnel email and SMS programs that account for 20–40% of total revenue. Our work has proven that when done right, retention marketing services outperform every other channel in both profitability and control.

Why Email and SMS Win in 2025

Paid ads may drive acquisition, but profitability lives in retention. Email and SMS allow brands to own their customer relationships instead of renting them from Meta or Google. With smart segmentation, automation, and creative, every touchpoint,from a welcome email to a loyalty SMS,becomes a driver of customer lifetime value.

Our team of email marketing experts for eCommerc builds automated journeys that consistently deliver:

• Welcome & Onboarding Flows that convert new subscribers.

• Cart & Browse Abandonment Sequences proven to recover lost sales.

• Post-Purchase and Loyalty Messaging that increases repeat orders.

• Reactivation Campaigns to bring dormant customers back.

Segmentation + Personalization

Generic“batch and blast” campaigns are dead. We use behavioral data, purchase history, and browsing activity to create high-performing segments. For example, a beauty client saw a 34% lift in repeat purchases after we rebuilt their flows using this strategy.

Technology + Creative + Strategy

We specialize in Klaviyo, Postscript, and Attentive, supported by our creative team that develops high-converting copy, design, and offers. Through our Multiplier Effect testing framework, we identify winning messages faster, ensuring your brand scales efficiently.

SMS adds an edge, with 90%+ open rates and instant engagement. Our SMS marketing experts for DTC brand integrate SMS into broader campaigns for product launches, VIP offers, and time-sensitive drops,all compliant, on-brand, and profitable.

Measurable Results

We don't stop at delivery,we track open rates, click-throughs, attributed revenue, and list growth to prove ROI. A recent apparel brand generated $420K in new attributed revenue within 90 days after adopting our lifecycle strategy.

The Bottom Line

Email and SMS are not side channels,they are revenue powerhouses. Brands that neglect them remain overexposed to rising ad costs and unstable algorithms.

Sama Labs builds, manages, and scales these systems into 24/7 growth engines. From Klaviyo lifecycle automatio to creative execution and reporting, we handle every detail so your marketing becomes your most reliable profit center.

If you're ready to increase retention, grow customer lifetime value, and unlock profitable growth, it's time to take owned channels seriously. Sama Labs is the partner that will get you there.

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