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Annika Abell
(MENAFN- The Conversation)
Assistant Professor of Marketing, University of Tennessee
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Annika Abell is an assistant professor of marketing and a behavioral researcher with interests in digital marketing and sensory marketing. She is also James A & Natalie Haslam Faculty Fellow. Prior to becoming a professor, she co-owned a digital marketing agency in Germany specializing in social media and advertising. She also has more than ten years of work experience as a graphic designer and media buyer. Abell received two grants from the Association of Consumer Research (TCR group) for her research related to economically underprivileged consumer groups.
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