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Pie is the UK's first personal tax app dedicated to helping working individuals overcome tax burdens. The platform stands out as the only self assessment solution offering integrated bookkeeping, real-time figures, simplified processing, and expert advice. Pie serves thousands of self-employed professionals across the UK. The London-based company continues expanding its team of tax experts and software engineers. Pie maintains partnerships with major UK financial institutions and business tools.

LONDON, UK - 13 Aug, 2025 - Pie emerges as the UK's leading best tax app, setting new standards for self assessment software across the country.

The innovative platform has captured attention as the first UK company to reach Startup Grind's Global Finals. It also achieved remarkable success by crowdfunding without requiring lead investor backing.

This recognition comes as millions of UK workers struggle with outdated tax management tools that fail to meet modern needs.

Why Pie Stands Out as the Best Tax App

Traditional self assessment software forces users into rigid, outdated processes. Pie breaks this mould by offering intelligent, user-friendly tax management.

The platform provides real-time tax calculations that update automatically as users input data. This means no more year-end surprises or frantic last-minute calculations.

Smart bookkeeping features categorise expenses without manual intervention. Users save up to 80% of the time typically spent on data entry tasks.

"We built the best self assessment software that actually understands how people work today," said Tommy McNally, Pie's founder. "Our approach puts users first, not complex tax codes."

Game-Changing Features for Modern Tax Management

Real-Time Intelligence

Pie delivers live tax figures that update instantly with new financial information. Users always know their current tax position throughout the year.

Smart Integration

The platform connects seamlessly with major UK banks and business tools. This creates a unified financial management experience without switching between apps.

Expert Guidance

Built-in advice helps users optimise their tax position legally and safely. The system provides personalised recommendations based on individual circumstances.

Solving the UK's Tax Compliance Challenge

HMRC reports an £8.5 billion annual tax gap, partly due to compliance difficulties. Pie addresses this by making tax management accessible to everyone.

The platform reduces common filing errors through automated validation systems. It also prevents costly penalties with smart deadline management and progress tracking.

Users complete their self assessments 65% faster than with traditional software. This efficiency gain translates to more time for growing their businesses.

Market Recognition and Growth

Pie's success reflects growing demand for intelligent tax solutions in the UK market.

The platform experiences over 40% month-on-month user growth. This demonstrates strong market acceptance of its innovative approach.

Industry publications including The Fintech Times have featured Pie's achievements. This coverage highlights the platform's impact on UK tax technology.

Financial experts recognise Pie as a significant advancement in self assessment software. The platform addresses fundamental gaps left by existing solutions.

Technical Innovation Meets User Experience

Bank-Level Security

Pie maintains the highest security standards with advanced encryption and GDPR compliance. User data remains protected throughout all processes.

Mobile-First Design

Native iOS and Android apps enable tax management anywhere. Users can update information, check calculations, and submit returns from any device.

Continuous Learning

Machine learning algorithms improve accuracy and personalisation over time. The system becomes more helpful as it learns user preferences and patterns.

Beyond Basic Filing - Complete Tax Management

Pie offers year-round tax planning, not just annual submission services. Users benefit from continuous monitoring and optimisation throughout the tax year.

The platform includes expense management with smart receipt digitisation. It also tracks multiple income sources and provides accurate forecasting.

Compliance monitoring alerts users to regulatory changes that affect their situation. This proactive approach prevents issues before they arise.

Flexible Pricing for All Users

Pie offers three main pricing tiers to suit different professional needs:

• Individual Plan: for freelancers and contractors

• Business Plan: for small business owners

• Premium Plan: including dedicated tax advisor access

All plans include unlimited calculations, automated bookkeeping, and mobile access. New users can try the platform.

Future Development Plans

Upcoming enhancements will expand Pie's capabilities beyond personal tax management.

Corporate tax integration will serve limited companies alongside individual users. International expansion plans target additional European markets.

Advanced analytics features will introduce predictive modelling and scenario planning. These tools will help users make better financial decisions year-round.

About Pie

Pie is the UK's first personal tax app dedicated to helping working individuals overcome tax burdens.

The platform stands out as the only self assessment solution offering integrated bookkeeping, real-time figures, simplified processing, and expert advice.

Pie serves thousands of self-employed professionals across the UK. The London-based company continues expanding its team of tax experts and software engineers.

Pie maintains partnerships with major UK financial institutions and business tools. This creates a comprehensive ecosystem for modern tax and financial management.

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