(MENAFN- Brazil-Arab News Agency (ANBA)) São Paulo – Lebanese Brazilian advertising executive Roberto Duailibi died on Friday (18) at the age of 89 and was buried on Saturday (19) at Morumbi Cemetery in São Paulo. Duailibi was one of the most awarded professionals in Brazilian advertising and founded the respected agency DPZ.

“Brazilian advertising has lost one of its founding fathers. Duailibi left us just a few months before turning 90. He was much more than the founder of DPZ. He was a thinker, a brilliant writer, a creator of culture, a builder of brands,” reads an excerpt from the message DPZ posted on its Instagram on Saturday.

In addition to being a leading advertising executive, Duailibi dedicated himself extensively to preserving the memory of Lebanese immigration to Brazil. He created the FamilyD Study Center, through which he researched the immigration history of his family, the Duailibi. In 2021, he donated more than 1,000 items - including books, maps, documents, and other materials - from this collection to the Arab House, the sociocultural arm of the Arab-Brazilian Chamber of Commerce (ABCC ).

Duailibi was also a professor, sociologist, speaker, and author of books that became milestones in the history of Brazilian advertising, including Criatividade & marketing [Creativity & Marketing], which he co-authored, and Cartas a um jovem publicitário [Letters to a Young Advertiser]. He also held leadership positions in the advertising sector, such as president of the Brazilian Association of Advertising Agencies (ABAP) and was a member of the São Paulo Academy of Letters.

Read more:
Arab-Brazilian Chamber receives Duailibi family collection
Rare books and maps: Duailibi collection opens

Translated by Guilherme Miranda

DPZ/Supplied

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