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MENAFN- Mid-East Info) Abu Dhabi, UAE, July 2025: Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) hosted the second session of its flagship community engagement platform, MAILIS, in partnership with Abu Dhabi Gaming. The session entitled 'AI Joins the Game' explored the growing impact of artificial intelligence across the gaming industry, from gameplay and innovation to storytelling and career pathways.
As part of MBZUAI's Year of Community outreach initiative, MAILIS brings together students, researchers, and industry leaders to exchange ideas and inspire the UAE's future AI leaders. This latest session featured:
Rawdha Almeraikhi, Director of Outreach, MBZUAI
Hamdan Al Ali, Ph.D. Candidate in Natural Language Processing, MBZUAI
Boris Kalmykov, Co-founder and CEO of Hypemasters and former executive at Meta and Unity
Marcos Muller-Habig, Abu Dhabi Gaming Sector Enablement Director
Ariana Bermudez, Project Manager, MBZUAI
Participants shared their observations and experience on how AI is transforming creativity in the rapidly evolving games industry, and highlighted opportunities for local talent to contribute to global innovation and creation. The session was hosted in collaboration with Abu Dhabi Gaming, the government-led initiative driving the emirate's transformation into a global gaming hub.
Rawdha Almeraikhi, Director of Outreach at MBZUAI, opened the session with a keynote emphasizing the University's commitment to creating platforms that empower young people and stimulate innovation. In her remarks, she said:“Our MAILIS initiative offers an inclusive space where meaningful conversations begin with young minds, seasoned experts, and aspiring creators, who are excited and passionate about how AI can transform industries such as health, energy, creative arts, transport, and education. In this session, we explored the gaming universe through an AI lens, bridging imagination and innovation.”
The program featured remarks from Marcos Muller-Habig, Abu Dhabi Gaming Sector Enablement Director, who discussed the growing impact of AI on the gaming industry, from unlocking new careers to driving business ambition.
“Artificial intelligence is not here to replace creativity or human ingenuity – it's here to amplify it,” said Marcos Muller-Habig.“In gaming, AI is unlocking new possibilities that were once unimaginable, from personalizing player experiences to more immersive storytelling. At Abu Dhabi Gaming we are fostering local talent in this evolving space, supporting individuals and companies that are exploring new ways to move the industry forward. Abu Dhabi is rapidly becoming a global hub for innovation in gaming, with AI serving as a powerful tool to create new roles and business opportunities – and we're excited to be a part of this movement.”
Boris Kalmykov, Co-founder and CEO of Hypemasters and former executive at Meta and Unity, delivered a session on how AI is revolutionizing gameplay and player experiences. Drawing on his global experience in gaming and technology, Kalmykov shared perspectives on the power of AI to reshape the business and storytelling dimensions of modern games.
The session also spotlighted original projects from MBZUAI Ph.D. students. Ariana Bermudez Venegas, whose research focuses on computer vision and human avatars, presented work on AI simulation and real-time interaction in virtual environments. Hamdan Hamid Al-Ali, a system developer at Dubai Police and NLP Ph.D. candidate, shared his AI-powered games rooted in Emirati heritage, including Al Sharah and Emirati Tales, which combine cultural storytelling with educational game mechanics.
The program concluded with an open Q&A session, inviting dialogue between audience members and speakers on how AI can shape the future of the creative economy.
MBZUAI's MAILIS continues to grow as a platform designed to connect academia, industry, and community around AI's most exciting opportunities. By focusing on gaming and creative industries, this session affirmed MBZUAI's vision to nurture young talent, inspire innovation, and contribute to the UAE's global leadership in responsible and inclusive AI.
About Mohamed bin Zayed University of Artificial Intelligence MBZUAI:
MBZUAI is a research-focused university in Abu Dhabi, and the first university dedicated entirely to the advancement of science through AI. The university empowers the next generation of AI leaders, driving innovation and impactful applications of AI through world-class education and interdisciplinary research. In 2025, MBZUAI launched its first ever undergraduate program, a Bachelor of Science in AI, with two distinct streams: Business and Engineering.
About Abu Dhabi Gaming:
Abu Dhabi Gaming is a government-led initiative that coordinates the broad efforts throughout Abu Dhabi to transform the emirate into a global gaming hub. With a focus on talent development, business attraction and community & esports, Abu Dhabi Gaming is accelerating the growth of the region's gaming industry.
Since its foundation, Abu Dhabi Gaming has been driving the ecosystem's expansion by providing opportunities for aspiring talent, while working collaboratively with strategic global and local partners across the games industry spectrum. This initiative is the biggest of its kind in the Middle East, with a network of over 100 partners specializing in games development, publishing, esports and more.
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