Happy Belly Food Groups Heal Wellness QSR Signs 40-Unit Area Development Agreement For The Province Of Quebec

(MENAFN- Newsfile Corp) Toronto, Ontario--(Newsfile Corp. - June 19, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce it has signed as of June 18^th, an area development agreement for the province of Quebec for the opening of 40 franchised restaurants of Heal Wellness ("Heal"), a quick-service restaurant ("QSR") specializing in fresh smoothie bowls, açaí bowls, and smoothies.

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"Heal Wellness is quickly establishing a national presence and leading the accelerated growth of Happy Belly's portfolio of emerging brands. Today's announcement represents a significant milestone for both Heal and Happy Belly Food Group. Expanding into Quebec with a second brand highlights our ability to grow brands on a national scale, as Heal will now operate in its 9th province across Canada. With this progress, Heal's total contractually committed units have reached 180 across Canada and the U.S.," said Sean Black, Chief Executive Officer of Happy Belly."

"With no clear category leader in the province of Quebec, the open ice opportunity before us is significant and one we were eager to capitalize on with our first mover advantage. Today's announcement underscores the strong and growing demand for Heal Wellness nationwide, making it a natural fit to align with our existing Quebec-based area developer partners-the same team leading the rollout of our Yolks Breakfast brand in the province. Our partners see the rising appetite for Heal's clean smoothies, acai bowls, and smoothie bowls, and are excited about introducing the brand to this new market. With more than 22 years of experience successfully launching and supporting both corporate and franchised operations across multiple brands, their expertise will play a critical role in ensuring Heal's success in Quebec. Partnering with a proven Quebec-based team provides us boots on the ground and further strengthens Happy Belly's presence in the province, as we continue to expand the footprint of both Yolks and Heal in our accelerated national franchising.

"With 591 retail franchise locations contractually committed-covering sites in planning, construction, and operation-we are steadily expanding our pipeline into 2025 and 2026 by partnering with the right operators and securing prime locations. Our asset-light franchise model remains central to our growth strategy, enabling us to drive disciplined organic expansion while maximizing asset value. This approach positions Happy Belly for a strong and sustainable future, delivering long-term value for our shareholders."
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About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

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About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.

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Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

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