Egypt E-commerce Market Share and Growth Report, 2032

(MENAFN- P&S Intelligence) According to the latest market research study published by P&S Intelligence, the Egyptian e commerce market reached USD 9.1 billion in 2024, and is projected to grow at a CAGR of 10.2 % from 2025 through 2032, reaching approximately USD 19.6 billion by 2032. This robust expansion is driven largely by rising household incomes and a growing middle-class population embracing digital purchasing habits. Furthermore, enhanced internet and mobile connectivity are facilitating increased online shopping across the country.

In parallel, the Egyptian government has implemented e commerce-friendly regulations—streamlining digital payment systems and reducing trade barriers—which, along with rapid smartphone penetration, are further propelling the market. The growing popularity of mobile wallets and tech-savvy consumer base is influencing how businesses approach digital retail. Technological innovations, such as improved last-mile delivery solutions and secure online transaction platforms, are delivering heightened consumer trust and convenience.

Key Insights

• The market segmentation reveals dominant contributions from electronics & fashion, with notable gains in grocery & home essentials, reflecting a consumer shift toward online convenience.
• Payment methods are evolving: traditional cash-on-delivery remains common, but adoption of digital wallets and bank transfers is accelerating thanks to regulatory support and improved platform trust.
• Urban centers like Cairo and Alexandria remain core hubs for e commerce activity; however, rural areas are emerging as high-growth zones due to expanding internet and mobile access.
• Mobile commerce trends show a rising share of total online sales, fuelled by widespread smartphone usage and more user-friendly shopping apps catering to a younger demographic.
• On the technology front, e commerce players are investing in enhanced logistics infrastructure, including automated warehouses and real-time delivery tracking, to streamline operations and elevate consumer experience.
• In terms of competitive landscape, the market is increasingly crowded, with international giants expanding in alongside strong local players that leverage regional insights and agile strategies.
• Strategic partnerships between retailers and logistics firms are creating end-to-end solutions, improving delivery timelines and reliability—crucial for customer retention.
• There's growing opportunity in cross-border e commerce, as Egyptian vendors tap into regional markets, supported by improved digital payment gateways and global shipping options.
• Emerging opportunities lie in personalized marketing, AI-driven product recommendations, and social commerce integrations, which help brands connect more deeply with younger, digital-native consumers.

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