Turkey Prepaid Card And Digital Wallet Market Databook 2025: Turkey's Market To Reach $23.19 Billion By 2029

(MENAFN- GlobeNewsWire - Nasdaq) This comprehensive report analyzes market dynamics, growth forecasts, and consumer trends across 80+ KPIs, providing insights into key prepaid card and digital wallet segments.

Dublin, June 10, 2025 (GLOBE NEWSWIRE) -- The "Turkey Prepaid Card and Digital Wallet Market Intelligence and Future Growth Dynamics Databook - Q2 2025 Update" report has been added to ResearchAndMarkets.com's offering.
The prepaid card and digital wallet market in Turkey is expected to grow by 13.3% on annual basis to reach US$ 15.30 billion in 2025.
The prepaid card and digital wallet market in Turkey has experienced robust growth during 2020-2024, achieving a CAGR of 16.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11% during 2025-2029. By the end of 2029, the prepaid card and digital wallet market is projected to expand from its 2024 value of US$ 13.51 billion to approximately US$ 23.19 billion.

This report provides a detailed data-centric analysis of the prepaid card and digital wallet industry in Turkey, covering market opportunities and analysis across a range of prepaid card and digital wallet domains.

With over 80+ KPIs at the country level, this report provides a comprehensive understanding of prepaid card and digital wallet market dynamics, market size and forecast, and market share statistics.
Overview of Prepaid Cards and Digital Wallet Market
This report offers a comprehensive analysis of the prepaid payment instruments landscape, encompassing digital wallets and virtual prepaid cards. It delves into market opportunities by evaluating key performance indicators (KPIs) such as transaction value, transaction volume, and average transaction value.
Prepaid Card Market Analysis

• Metrics Assessed: The study examines the prepaid card market through various lenses, including transaction value, transaction volume, average transaction value, load value, and the total number of cards in circulation.
• Card Types : A distinction is made between open-loop and closed-loop prepaid cards, providing insights into their respective market shares and growth trajectories.
• Usage Categories: The report segments the prepaid card market into various categories such as general-purpose cards, business and administrative expense cards, travel forex cards, and meal cards.
• Business Segmentation: Further segmentation is provided based on business size and type, including small-scale businesses, mid-tier businesses, enterprise-level businesses, government entities, and retail consumers.
• Sector-Specific Applications: The analysis extends to specific sectors utilizing prepaid cards, including transit and toll payments, healthcare and wellness services, social security and other government benefit programs, fuel purchases, utilities, and more.

Digital Wallet Market Insights

• Key Segments: The digital wallet market is dissected across five primary spending categories: retail shopping, travel, entertainment and gaming, dining establishments, and recharge and bill payments.
• Performance Metrics : For each segment, the report evaluates transaction value, transaction volume, and average transaction value, offering a granular view of consumer spending behaviors.
• Retail Spend Breakdown: An in-depth analysis is provided for retail spending via digital wallets, covering categories such as food and grocery, health and beauty products, apparel and footwear, books, music and video, consumer electronics, pharmacy and wellness, gas stations, restaurants and bars, toys, kids and baby products, services, and other miscellaneous categories.

Virtual Prepaid Card Market Segmentation

• Categories Analyzed: The virtual prepaid card market is segmented into key categories, including general-purpose cards, gift cards, entertainment and gaming cards, teen and campus cards, business and administrative expense cards, payroll cards, meal cards, travel forex cards, transit and toll cards, social security and other government benefit program cards, fuel cards, utilities, and other miscellaneous categories.
• Performance Evaluation: For each category, the report assesses transaction value, providing insights into the adoption and usage patterns of virtual prepaid cards across different consumer segments.

Consumer Usage Trends

The report delves into consumer behavior concerning prepaid cards, segmented by:

• Age Groups: Identifying usage patterns across different age demographics.
• Income Levels: Analyzing how income brackets influence prepaid card adoption and usage.
• Gender: Examining differences in usage trends between genders.

Key Attributes:

Report Attribute	Details
No. of Pages	159
Forecast Period	2025 - 2029
Estimated Market Value (USD) in 2025	$15.3 Billion
Forecasted Market Value (USD) by 2029	$23.19 Billion
Compound Annual Growth Rate	11.0%
Regions Covered	Turkey

Report Scope
This report offers an in-depth, data-driven examination of prepaid payment instruments, focusing on expenditures via prepaid cards and digital wallets within both retail and corporate consumer sectors. It also presents an overview of consumer behavior and retail spending patterns in Turkey.

Comprising 111 tables and 136 charts, it delivers a comprehensive analysis of the prepaid card and digital wallet markets. With over 80+ country-level key performance indicators (KPIs), the report provides a thorough understanding of market dynamics in the prepaid card and digital wallet sectors.

Key Topics Covered:

• Turkey Prepaid Payment Instrument Market Size and Forecast
• Turkey Digital Wallet Market Size and Forecast
• Turkey Digital Wallet Market Size and Forecast by Key Segments
• Turkey Digital Wallet Retail Spend Dynamics
• Turkey Prepaid Card Industry Market Attractiveness
• Turkey Open Loop Prepaid Card Future Growth Dynamics
• Turkey Closed Loop Prepaid Card Future Growth Dynamics
• Turkey Prepaid Card Consumer Usage Trends
• Turkey Prepaid Card Retail Spend Dynamics
• Turkey General Purpose Prepaid Card Market Size and Forecast
• Turkey Gift Card Market Size and Forecast
• Gift Card Market Size and Forecast by Functional Attribute
• Gift Card Market Size and Forecast by Consumer Segments
• Gift Card Market Share Analysis by Retail Categories
• Turkey Entertainment and Gaming Prepaid Card Market Size and Forecast
• Turkey Teen and Campus Prepaid Card Market Size and Forecast
• Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
• Turkey Business and Administrative Expense Prepaid Card Market Size and Forecast
• Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments
• Turkey Payroll Prepaid Card Market Size and Forecast
• Payroll Prepaid Card Market Size and Forecast by Consumer Segments
• Turkey Meal Prepaid Card Market Size and Forecast
• Meal Prepaid Card Market Size and Forecast by Consumer Segments
• Turkey Travel Forex Prepaid Card Market Size and Forecast
• Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments
• Turkey Transit and Tolls Prepaid Card Market Size and Forecast
• Turkey Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast
• Turkey Fuel Prepaid Cards Market Size and Forecast
• Turkey Utilities, and Other Prepaid Cards Market Size and Forecast
• Turkey Virtual Prepaid Card Industry Market Attractiveness
• Turkey Virtual Prepaid Card Market Size by Key Categories

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• Turkish Prepaid Card and Digital Wallet Market

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