Groupm Rebrands To WPP Media As Focus Shifts To AI

(MENAFN- PRovoke) LONDON - WPP has newly unveiled a fresh brand identity for its global media entity which is now named WPP Media. This rebranding introduces a new service, integrated through WPP Open, that combines media, data, and production resources to provide advertisers with creative personalization on a large scale.

WPP Media manages more than $60 billion in annual media investment and works with more than 75% of the world's advertisers in over 80 markets. Mindshare, Wavemaker, and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media, leveraging common capabilities, technology and support functions, it said in a statement.

WPP Media is connected with WPP's wider global agency networks and capabilities through WPP Open – WPP's AI-enabled marketing system – creating a platform for scaled and integrated creative, production, data, commerce and personalized media delivery services.

WPP Open is backed by £300m in investment each year and partnerships with leading AI companies.

WPP Media's fully integrated offering enables clients to unify media, data and production and holistically manage their owned, earned, shared and paid activities to deliver personalization at scale.

The company's services are further enhanced with connected commerce and measurement and analytics capabilities.

“Consumers already expect advertising to be relevant and engaging and buying experiences to be seamless; those expectations are only going to accelerate in the age of AI," said Brian Lesser, CEO of WPP Media.

"WPP Media is built for a world in which media is everywhere and in everything. By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we're helping our clients to stay ahead of rapidly changing consumer behavior and unlock the limitless opportunities for growth that AI will create," added Lesser.

MENAFN29052025000219011063ID1109609359