Cold Brew Coffee Market Size, Trends & Growth Report By 2023

(MENAFN- Straits Research) Introduction

The global cold brew coffee market includes ready-to-drink and concentrate products produced via a prolonged steeping in cold or room-temperature water, typically 12 to 24 hours. This technique yields a coffee beverage with reduced acidity, resulting in a smoother profile than conventional hot brews, attracting health-conscious consumers. Cold brew coffee has gained appeal owing to its invigorating taste, prolonged shelf life, and suitability for mobile lifestyles. It is extensively accessible in cafes, convenience stores, and e-commerce platforms. Brands frequently employ novel packaging, flavor enhancements, and functional ingredients to accommodate the varied preferences of international consumers.

The increasing consumer inclination towards premium, low-acid, and functional beverages is a primary catalyst for the cold brew coffee market. Millennials and Gen Z stimulate demand through their preference for specialized and ready-to-drink (RTD) coffee alternatives. Functional trends, including protein incorporation, adaptogens, or nootropics, are more prevalent in cold brew products. The National Coffee Association (2024) reports that cold brew consumption in the U.S. rose by more than 27% year-over-year. In the Asia-Pacific region, local companies incorporate traditional flavors such as matcha and yuzu to resonate with cultural preferences, indicating the product's versatility and international attractiveness.

Market Dynamic Transforming customer preferences towards premium ready-to-drink coffee drives market growth

The ready-to-drink beverage business is growing, with cold brew coffee experiencing significant traction due to its premium status and attraction to urban customers. Data from the National Coffee Association for 2024 indicates that more than 62% of U.S. consumers aged 18–34 consistently consume cold brew, motivated by its milder flavor and caffeine levels. This demographic, especially Millennials and Gen Z, prefers coffee experiences that are convenient, health-oriented, and visually appealing for social media. Cold brew satisfies all these criteria.

• For instance, in July 2024, Bones Coffee Co. launched a range of ready-to-drink cold brew lattes, featuring flavors such as Holy Cannoli and French Toast, accessible at Walmart stores, addressing the desire for distinctive, convenient coffee alternatives.

Global coffee businesses such as Dunkin' and Costa Coffee have considerably augmented their cold brew selections in response. Private labels and startups leverage this trend in the retail sector by offering ready-to-drink forms in convenience stores and online. The driver resides at the intersection of premiumization, health awareness, and convenience, transforming cold brew from a seasonal novelty into an everyday essential.

Expansion of global café culture and transnational product innovation creates tremendous opportunities

The swift global embrace of Western-style café culture, especially in emerging nations, offers significant potential for the proliferation of cold brew coffee. The growing prevalence of specialty cafés and coffee-centric chains in the Asia-Pacific, Middle East, and Latin America is familiarizing people with cold brew as a premium drink. Blue Bottle Coffee and Tim Hortons are investing in global expansion by developing cold brew goods customized to regional preferences.

• In March 2025, Blue Bottle introduced its Yuzu Cold Brew in Japan and Taiwan, combining citrus flavors with regional appeal. Inspired by Blue Bottle's origins in California and Japan, this limited-edition seasonal beverage provides a distinctive and invigorating citrus-infused coffee experience.

Furthermore, e-commerce platforms and direct-to-consumer models enable firms to provide subscription-based cold brew concentrates and kits worldwide. The potential exists in tailoring formats and flavors while utilizing digital channels to access new customer demographics. Advancements in shelf-stable packaging, such as Tetra Pak and nitrogen-sealed cans, facilitate long-distance distribution capabilities.

Regional Insights

North America possesses the greatest share of the worldwide cold brew coffee market , propelled by a robust coffee culture and elevated consumer awareness. The United States, notably, has experienced substantial expansion, with prominent entities such as Starbucks and Dunkin' augmenting their cold brew selections. The region's inclination towards premium, ready-to-drink beverages and an increasing health consciousness, preferring low-acidity coffee choices, has driven market growth. The expansion of specialty coffee establishments and the development of e-commerce have enhanced consumer access to cold brew.

Key Highlights

• The global cold brew coffee market size was valued at USD 1.35 billion in 2024 and is projected to grow from USD 1.54 billion in 2025 to USD 4.01 billion by 2033, exhibiting a CAGR of 12.7% during the forecast period (2025–2033).
• By Product Type, the market is segmented into Ready-to-Drink (RTD) Cold Brew, Cold Brew Concentrates, and Ground Cold Brew Coffee. Ready-to-Drink (RTD) Cold Brew dominates the market
• By Packaging, the market is segmented into Glass Bottles, Plastic Bottles, and Cans. Cans hold the largest share
• By Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores/Grocery Stores, and E-commerce. E-commerce is the fastest-growing channel.
• By Preparation Mode, the market is segmented into Drip Coffee Makers, Single-Cup Brewers, Cold Brewing, Espresso, and Others. Drip Coffee Makers dominate the market share
• By Caffeine Content, the market is segmented into Regularand Decaffeinated. Regular caffeine content continues to dominate the market
• By Coffee Bean Type, the market is segmented into Arabica-based, Robusta-based, and Liberica-based. Arabica-based leads market share
• Based on region, the global market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America dominates the global market.

Competitive Players

Starbucks

Dunkin'

Blue Bottle Coffee

Stumptown Coffee Roasters

Wandering Bear Inc.

Chameleon Cold-Brew

High Brew Coffee

Peet's Coffee

Califia Farms

La Colombe

Nestlé S.A.

Califia Farms

LLC

High Brew Coffee

Kohana Coffee

Sleepy Owl Coffee, and others.

Recent Developments

• In March 2025, Starbucks expanded its cold brew lineup by introducing a new range of flavored cold brews, including Vanilla Sweet Cream and Salted Caramel Cream, to cater to diverse consumer tastes and preferences.
• In February 2025, Nestlé launched a ready-to-drink cold brew coffee under its Nescafé brand in select European markets, emphasizing its commitment to expanding its presence in the premium coffee segment.

Segmentation

By Product Type:

Ready-to-Drink (RTD) Cold Brew

Cold Brew Concentrates

Ground Cold Brew Coffee

By Packaging:

Glass Bottles

Plastic Bottles

Cans

By Distribution Channel:

Supermarkets/Hypermarkets

Specialty Stores

Convenience Stores/Grocery Stores

E-commerce

By Preparation Mode:

Drip Coffee Makers

Single-Cup Brewers

Cold Brewing

Espresso

Others

By Caffeine Content:

Regular

Decaffeinated

By Coffee Bean Type:

Arabica-based

Robusta-based

Liberica-based

By Region:

North America

Europe

Asia-Pacific

Latin America

The Middle East and Africa

MENAFN09052025004597010339ID1109527861