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Mamaearth Unveils Palak Tiwari And Shilpa Shetty As The Faces Of The Brand
(MENAFN- ForPressRelease)
Mumbai, 7th March 2024 – Mamaearth, India's leading toxin-free personal care brand, is thrilled to announce the addition of Palak Tiwari as the newest face of the brand. She joins Shilpa Shetty Kundra, who continues her longstanding association with Mamaearth, advocating the goodness of natural ingredients in skincare.
The announcement comes in the form of a TV campaign in which both Palak and Shilpa come together to endorse Mamaearth's Ubtan Face Wash, emphasizing the time-honored benefits of Ubtan in daily skincare for the ultimate glow.
Conceptualized by Havas Creative India, the campaign highlights the impact of daily exposure to sun, dust, and pollution on the skin. The film opens with Palak reminiscing about her once-radiant skin, realizing how external factors have taken a toll on it. Just as she wonders how to bring back her glow, Shilpa steps in, introducing her to Mamaearth Ubtan Face Wash, enriched with Turmeric and Saffron - a blend inspired by the age-old Ubtan tradition. Through a lighthearted and engaging narrative, the campaign reinforces the brand's promise of 'Tan Hataye, Glow Lautaye', demonstrating how natural ingredients can help restore the skin's glow while keeping it healthy and protected.
With this campaign, Mamaearth continues to strengthen its positioning as a brand that blends nature's goodness with science-backed skincare solutions, offering products that are both effective and safe.
Anuja Mishra, EVP & Chief Marketing Officer, Honasa Consumer Limited, shared her excitement, "Ubtan has been a staple in Indian skincare for generations, and Mamaearth's Ubtan Face Wash has become a trusted favorite. This campaign, featuring both Shilpa and Palak, showcases its effectiveness.
We are also delighted to welcome Palak as the newest face for the brand. She embodies confidence, authenticity, and a bold spirit and her strong connection with younger audiences makes her a perfect fit for our brand ethos. Alongside Shilpa Shetty Kundra, this powerful duo will help us reinforce our commitment to safe, natural, and effective skincare solutions."
Palak Tiwari expressed her enthusiasm, "I'm thrilled to join the Mamaearth family and be part of a brand that stands for 'Goodness Inside'-both in its products and its purpose of making the planet greener. As someone who is an ardent believer in the power of natural ingredients for skincare, I'm excited to be part of this journey of bringing natural skincare products to Indian consumers like me. Partnering with Shilpa Shetty Kundra in this journey makes it even more special, and I can't wait for everyone to experience the magic of nature with us!"
Shilpa Shetty Kundra says, "Mamaearth has always been close to my heart because of its commitment to safe, natural, and effective skincare. I'm delighted to continue this journey with the brand and to welcome Palak Tiwari as a part of the Mamaearth family. It's wonderful to see the powerful tradition of natural skincare products being embraced by the younger generations as well. Through this campaign, we hope to inspire more people to choose goodness for their skin."
Anupama Ramaswamy, Chief Creative Officer & Joint MD, Havas Creative India said, "Every young woman knows the feeling-you glance at an old photo and wish you could bring back that lost glow. But what seems like stubborn tanning isn't as permanent as it feels. With the natural goodness of Ubtan, it can be easily reversed. That's where Mamaearth's Ubtan Facewash comes in-a simple, effective solution for tanning. Our narrative taps into a real, relatable concern with authentic storytelling. And the Shilpa Shetty Kundra-Palak Tiwari duo was the perfect choice to deliver this message-Shilpa, a timeless icon, and Palak, a rising star, bridging generations effortlessly."
About Mamaearth
Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is one of the fastest growing beauty and personal care brand. Driven by innovation and using the best of science and nature, the brand caters to personal care needs of young, aspirational and increasingly conscious Indian consumers. In a short span of 6 years, Mamaearth has created a product portfolio of 200+ products packed with goodness inside and has reached over 5 million customers in 500 Indian cities servicing over 18000 pin codes. Mamaearth products are available on , major eCommerce platforms like Amazon, Nykaa, Flipkart and over 40 thousand points of sales across the country.
About Honasa Consumer Limited
Honasa Consumer Limited is a purpose-driven brand house building the future of personal care and beauty. The company has created a portfolio of digital-first brands, including Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr Sheth's and Staze, based on a customer insights-led innovation strategy. With more than 100,000 FMCG retail locations and a vast omni-channel distribution network that covers 18,000+ pin codes in India, Honasa's products are accessible to customers across 700+ districts across the country.
The announcement comes in the form of a TV campaign in which both Palak and Shilpa come together to endorse Mamaearth's Ubtan Face Wash, emphasizing the time-honored benefits of Ubtan in daily skincare for the ultimate glow.
Conceptualized by Havas Creative India, the campaign highlights the impact of daily exposure to sun, dust, and pollution on the skin. The film opens with Palak reminiscing about her once-radiant skin, realizing how external factors have taken a toll on it. Just as she wonders how to bring back her glow, Shilpa steps in, introducing her to Mamaearth Ubtan Face Wash, enriched with Turmeric and Saffron - a blend inspired by the age-old Ubtan tradition. Through a lighthearted and engaging narrative, the campaign reinforces the brand's promise of 'Tan Hataye, Glow Lautaye', demonstrating how natural ingredients can help restore the skin's glow while keeping it healthy and protected.
With this campaign, Mamaearth continues to strengthen its positioning as a brand that blends nature's goodness with science-backed skincare solutions, offering products that are both effective and safe.
Anuja Mishra, EVP & Chief Marketing Officer, Honasa Consumer Limited, shared her excitement, "Ubtan has been a staple in Indian skincare for generations, and Mamaearth's Ubtan Face Wash has become a trusted favorite. This campaign, featuring both Shilpa and Palak, showcases its effectiveness.
We are also delighted to welcome Palak as the newest face for the brand. She embodies confidence, authenticity, and a bold spirit and her strong connection with younger audiences makes her a perfect fit for our brand ethos. Alongside Shilpa Shetty Kundra, this powerful duo will help us reinforce our commitment to safe, natural, and effective skincare solutions."
Palak Tiwari expressed her enthusiasm, "I'm thrilled to join the Mamaearth family and be part of a brand that stands for 'Goodness Inside'-both in its products and its purpose of making the planet greener. As someone who is an ardent believer in the power of natural ingredients for skincare, I'm excited to be part of this journey of bringing natural skincare products to Indian consumers like me. Partnering with Shilpa Shetty Kundra in this journey makes it even more special, and I can't wait for everyone to experience the magic of nature with us!"
Shilpa Shetty Kundra says, "Mamaearth has always been close to my heart because of its commitment to safe, natural, and effective skincare. I'm delighted to continue this journey with the brand and to welcome Palak Tiwari as a part of the Mamaearth family. It's wonderful to see the powerful tradition of natural skincare products being embraced by the younger generations as well. Through this campaign, we hope to inspire more people to choose goodness for their skin."
Anupama Ramaswamy, Chief Creative Officer & Joint MD, Havas Creative India said, "Every young woman knows the feeling-you glance at an old photo and wish you could bring back that lost glow. But what seems like stubborn tanning isn't as permanent as it feels. With the natural goodness of Ubtan, it can be easily reversed. That's where Mamaearth's Ubtan Facewash comes in-a simple, effective solution for tanning. Our narrative taps into a real, relatable concern with authentic storytelling. And the Shilpa Shetty Kundra-Palak Tiwari duo was the perfect choice to deliver this message-Shilpa, a timeless icon, and Palak, a rising star, bridging generations effortlessly."
About Mamaearth
Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is one of the fastest growing beauty and personal care brand. Driven by innovation and using the best of science and nature, the brand caters to personal care needs of young, aspirational and increasingly conscious Indian consumers. In a short span of 6 years, Mamaearth has created a product portfolio of 200+ products packed with goodness inside and has reached over 5 million customers in 500 Indian cities servicing over 18000 pin codes. Mamaearth products are available on , major eCommerce platforms like Amazon, Nykaa, Flipkart and over 40 thousand points of sales across the country.
About Honasa Consumer Limited
Honasa Consumer Limited is a purpose-driven brand house building the future of personal care and beauty. The company has created a portfolio of digital-first brands, including Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr Sheth's and Staze, based on a customer insights-led innovation strategy. With more than 100,000 FMCG retail locations and a vast omni-channel distribution network that covers 18,000+ pin codes in India, Honasa's products are accessible to customers across 700+ districts across the country.
Company :-Honasa Consumer Limited
User :- Shreya Gulati
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