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Australia records surge in Chinese tourist arrivals
(MENAFN) Australia's international tourism sector is experiencing a significant revival, marked by a notable shift in its visitor demographics. Data indicates that Chinese nationals now represent the largest cohort of inbound tourists, displacing New Zealanders from their long-held position.
This resurgence signals a powerful recovery from the disruptions caused by the COVID-19 pandemic.
In Brisbane, tour operators like Wang Xi are witnessing a surge in demand from Chinese travelers.
Wang stated, "The majority of my Chinese clients are young professionals using their annual leave to travel in small groups of two to six, and they're driving a notable increase in spending on hospitality and tourism experiences."
Official figures released by the Australian Bureau of Statistics (ABS) reveal the magnitude of this shift. In January, Australia welcomed 114,670 visitors for brief stays from China, exceeding the 96,250 arrivals from New Zealand. This data underscores China's reemergence as a key market for Australian tourism, a position it held prior to the global health crisis.
This resurgence signals a powerful recovery from the disruptions caused by the COVID-19 pandemic.
In Brisbane, tour operators like Wang Xi are witnessing a surge in demand from Chinese travelers.
Wang stated, "The majority of my Chinese clients are young professionals using their annual leave to travel in small groups of two to six, and they're driving a notable increase in spending on hospitality and tourism experiences."
Official figures released by the Australian Bureau of Statistics (ABS) reveal the magnitude of this shift. In January, Australia welcomed 114,670 visitors for brief stays from China, exceeding the 96,250 arrivals from New Zealand. This data underscores China's reemergence as a key market for Australian tourism, a position it held prior to the global health crisis.

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